Brazil wakes up as a six-time FIFA World Cup world champion, something the country has dreamed about since its last title in 2002. That’s quite a dream. The 2-minute film by AlmapBBDO for Volkswagen Brazil starring Brazilian head coach, Carlo Ancelotti, one of the most successful and respected figures in world football, invites the public to daydream together, showing a Brazil on the day after its 6th world championship. It is a manifesto for Brazilians to believe in their team (after a twenty-five years win hiatus), underlining Volkswagen Brasil’s sponsorship of the Brazilian Confederation of Football (CBF), supporting the men’s and women’s national football teams across all divisions in 2026 and 2027.
Dreams goes deep into Brazilians’ hearts and cherished memories with its message of trust, emotion, and belonging.
The narrative bends time to tell its tale. Set to the classic samba, O Amanhã, by João Araújo and Didi, the film shows people across Brazil celebrating the nation’s sixth title – families coming together, parties in the streets, hugs, flags, tears of happiness, and the iconic canary mascot. Volkswagen’s vehicles appear as a part of the story, witnessing the nation’s joy and playing a starring role over generations.
“This campaign is about the power of trust, which Volkswagen has been building with Brazilians over the past 73 years, and which now connects to the world of football through our sponsorship of CBF,” stated Livia Kinoshita, director of marketing for Volkswagen Brazil and Latam. “Football is a national passion for Brazilians, and it becomes the setting for a story in which Volkswagen steps up to be a part of people’s lives and emotions in the shared dream of a sixth title. After all, we dream because we trust.”
For football lovers – and ad aficionados – the film is packed with Easter eggs, including a 1994 Gol Copa, launched the year Brazil won its fourth star, footage of commentator Galvão Bueno celebrating, and countless other moments that shaped Brazil’s trajectory of the world stage.
“The trust that Ancelotti inspires – which comes through in his book about his career in European football – is precisely what’s driving our faith in the sixth title. That same trust is the foundation of the relationship built between Volkswagen and Brazilians over these many decades,” added Marco “Pernil” Giannelli, CCO of AlmapBBDO.
The campaign, produced by Anonymous Brasil, will cover digital and broadcast TV and includes a lineup of influencers and initiatives to unveil the secrets of the film, to place Volkswagen at the centre of conversations about football, emotion, and trust in Brazil.
Credits:
Agency: AlmapBBDO
President & CEO: Filipe Bartholomeu
CCO: Marco “Pernil” Giannelli
VPs of Creative: Fernando Duarte & Henrique Del Lama
Creative Directors: Eduardo Vares, Francis Alan, Gustavo Tasselli, Philippe Degen
Creatives: Bernardo Silveira, Felipe Paganoti, Igor Pontes, Marcelo Carvalho
VP of Creative Insights: Ricardo Chester
COO: Rafaela Alves
VP of Client Services and Business: Christiano Bock
Client Services: Mariana Nanes, Juliana Stern, Camila Teles, Laisla Silva
CSO: João Gabriel
Planning: Daniel de Tomazo, Mariana Teixeira, Isabela Panico, Sophie Soares, Daniela Amorim, Arthur Sousa, Laura Cicerone
Content Team Lead: Guilherme Salgado Content Strategists: Otavio Nadaleto and Glaucia Oliveira Community Manager: Jaine Bonfim
AV Production: Diego Villas Boas, Vera Jacinto, Paula Buzzi, and Patricia Oliva
Art Buyer: Tereza Setti
Client: Volkswagen Brazil
Client Team: Livia Kinoshita, Nathalia Furlan, Arthur Rocha, Agnes Pacheco, and Laura Dante
Production Company: Anonymous Content
Director: Vellas
Managing Director: Renata Dumont
Senior Executive Producer: Camila Martinez
Head of Production: Lu Martins
Director’s Producer: Flavio Lanfredi
Senior Producer: Fernando Chiari
Line Producer: MariBe
Director of Photography (Stage 1): Will Etchebehere
Director of Photography (Stage 2): Diego Rosenblatt
1st Assistant Director: Dudu Moraes
Post-Production: Globetrotter Studio
Editor: Rodolpho Ponzio
Finishing: Fabio Abreu
Colour Grading: Bleach
Senior Colourist: Sergio Pasqualino Jr
Colourist: Natan Luna
Executive Producer: Fabio Abreu
Audio Production: Raw Audio
