In May, Alto and Life360 turned a mum’s worst fears into a Disney-esque animated musical, I Think of You (Dying). Now, with the launch of its pet tracker, Pet GPS, it turns its audience’s attention to the other beloved family member, the dog. [Note: according to a recent study, six out of 10 (58%) pet owners prefer to spend time with their pets when feeling stressed, putting pets ahead of partners, family, children or friends (source: Mars, May, 2025).]
Pet GPS family-proofs dogs in one app, and Alto has a brand new comedic spectacular highlighting how that will make you feel.
The new animated musical, All the Best People are Dogs, highlights the joy of the dog-parent relationship – they’re more loyal than your cousin, less complicated than your spouse, and far more reliable than most people. “Dogs aren’t political. They never ridicule you with unprompted beliefs. Dogs don’t claim that cancel culture ruined comedy,” the film’s hero sings. He then lists each reason that he loves dogs – from not shaming you about vaccines to not vaping at your niece’s recital–scenes, with his family and friends executing each of the unpleasantries. The musical comes to an end with the man stating that “dogs won’t betray you or ruin your life, but if they go missing, they might.” But not with the new Life360 pet tracker.
The work was developed by Alto in partnership with Feral Child (Passion Pictures) as well as director, Steve Ayson (MJZ) and songwriter, Nick Lutsko, who is most notable for his work with the cult animated series Ren & Stimpy. Looking to build on the social-media-fueled success of I think of you (Dying) (10M impressions and 450k social shares), the brand is keeping its focus squarely on that space, rolling out the sequel across organic and paid social channels.
As with its predecessor, the campaign leans into the kind of brutally honest, unspoken truths about family, such as how sometimes the dog really is the smartest, most dependable member of the household. Life360 decided to triple down on the uniquely humorous tone of the platform, Family-Proof Your Family, on the back of the extremely positive response to the platform’s first two campaigns.
The first series of films, Coffin, Coat, and Curfew, which debuted in 2024, were awarded trophies from Cannes Lions, One Show, D&AD, New York Festivals, Ciclope and the Webby’s. The latest instalment, “I Think of You (Dying),” exploded well beyond the traditional advertising world, with than a million views on IG and TikTok, as well as around 70k shares across those social networks.
Credits:
Client: Life360
CMO: Mike Zeman
VP of Brand & Creative: Jon Troutman
Senior Creative Director: Spencer Hansen
Product Marketing Director: Katy Walden
Director of Brand Content: Brittany Lamp
Senior Creative Project Manager: Kelly Hamilton
Agency: Alto New York
Chief Creative Officer & Founder: Hannes Ciatti
Executive Creative Director: Jason Bagley
Creative Directors: Darcie Burrell & Lawrence Mellili
Executive Producer, Film: Josh Litwhiler
Managing Partner: Ed Rogers
Managing Partner, Entertainment + Production: Matt Bonin
Head of Strategy, Partner: Tara Fray
Head of Brands: Shannon Coletti
Strategy Director: Tom Naughton
Production Company: MJZ
Director: Steve Ayson
Executive Producer: Noah Goldsmith
Producer: Martha E. Davis
Director of Photography: Larkin Seiple
Production Designer: JC Molina
Music Composer: Nick Lutsko
Music: Walker
Managing Director: Sara Matarazzo
Executive Producer: Dottie Scharr
Sound Design & Mix: Dan Flosdorf
Editing: Trim
Editor: Tom Lindsay
Executive Producer: Polly Kemp
Assistant Editor: Milo Benett
Post & VFX: KEVIN
VFX Supervisor: Robert Murdoch
Producer: Andrew Cowdery
Colour Grade: Trafik
Colourist: Ricky Gausis
Producer: Phoebe Torsilieri
