Amazon Prime’s three-year-old It’s On Prime campaign has found a new playmate, Prime Video. The new work puts Amazon delivery people into scenes from The Boys and Reacher, making humorous juxtapositions between everyday deliveries and gripping high-octane action.
The campaign was created in-house by Amazon’s brand marketing team and Amazon Studios, a first time collaboration. Live action was directed by Good Behavior comedy director, Brandt Lewis, and the commercial was co-produced by Good Behavior. The campaign is running in the US and Canada across TV, online video, social media, audio and digital.
