Amazon’s Save the Everyday platform dove into the Hollywood feeling during the Oscar on air in the US, with a Western cinema episode that keeps the brand’s flair for humour buzzing.   

The Good, the Bad, and the Ouchy, created in-house has fun with the consequences of being a cowboy to highlight the retailer’s role in solving life’s little mishaps and inconveniences.

​Credits:
Client: Amazon
Vice President: Jo Shoesmith
Executive Creative Director: Tom Pettus
Head Of Production: David Connell
Executive Producer: Leila Gage
Brand Director: Walter Frye
Creative Directors: Josh Cassidy, Vicente Feliciano & Bernardo Gonzalez
Art Director: Chris Lumain
Copywriter: Dennis Chen
Producer: Ruthann Lopez
Campaign Manager: Sabena Gupta
Program Managers: Hannah Pollinger
Marketing Manager: Stacie Pamon
Planner: Garett Levy

Production: Amazon
Director: Michael Spiccia
President: David Zander
Executive Producer: Noah Goldsmith
Line Producer: Benjamin Gilovitz
Production Supervisor: Allen Szto
Coordinator: Jamie Bassett
Director of Photography: Lol Crawley
1st AD: Mike Curtis

Post Production & VFX: Pariah
VFX Supervisor: Patrick Murphy
VFX Producer: Armando Plata
Animation: Eben Mccue
Head of Production: Persis Reynolds
Executive Producer: Michael Steinmann
Managing Director: Mark Tobin

Colour: Company 3 LA
Editing: Exile
Executive Producers: Adam Parker & Jennifer Locke
Editors: Grant Surmi & Erin Roundy
Music & Sound: Concret Form
Creative Director: Raphaël Ajuelos

Here’s what Amazon is doing in Aus: