New York Festivals 2018 AME Awards for the World’s Best Advertising and Marketing Effectiveness is open for entries until November 30.

“The AME Awards has a 24-year legacy of rigorously monitoring the advertising industry and honouring global campaigns that successfully demonstrate innovative solutions to challenging marketing problems that achieve measurable results,” stated Michael Demetriades, senior vice president & executive director of the AME Awards. 

Entries will be judged by a Grand Jury, made up of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors recruited from around the world.  Jury members will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives – 20%; Creativity – 25%; Execution – 25%; and Results/Effectiveness – 30%.

The Grand Jury is also a collective of five regional juries, which allows all entries to be judged with cultural relevance within their own region.

• • This year, the 2017 AME Grand Jury awarded Serviceplan Group Germany with the AME Grand Award for DOT – The first Braille Smartwatch (technology) for DOT.

• • Dentsu Japan won the 2017 AME Regional Platinum Award/Asia-Pacific for Second Life Toys for Organ Transplant.

• • Zulu Alpha Kilo Canada won the 2017 AME Regional Platinum Award for Say No to Spec for Zulu Alpha Kilo.

• • Impact BBDO Cairo earned the 2017AME Regional Platinum Award/Middle East/Africa for The Game Before the Game for Chipsy.

• • TBWA Santiago Mangada Puno won the AME Green Award for Dirty Watercolor for client ABS CBN Foundation.

View the 2017 AME Awards winner’s showcase here.

Find out everything you need to know about the AME Awards and enter here.