NYF AME Awards has opened for entries with a deadline of February 11, 2021. New categories include Health & Wellness, Pharma, Digital Devices, and Socially Conscious Content.
“We’re excited by the possibilities that come with this year’s competition. 2021 brings new categories to the robust category mix, a world-class jury of dedicated creative & strategic executives, additions to the Advisory Council, and expanded coverage on Effective Perspective blog,” stated Gayle Seminara Mandel, executive director, AME Awards.
Each year, AME evaluates and updates the competition categories to mirror the evolving industry landscape. There are new categories in three category groups for 2021.
In Products & Services group, AME added Health & Wellness to applaud campaigns promoting non-prescription products and services, wellness and personal care, health education and/or awareness. Pharma will feature campaigns for medical products or services, or to shape understanding of conditions or treatments that are targeted at healthcare professionals, practitioners, or patients.
The Creativity for Positive Impact category group adds Socially Conscious Content to reward communication that shines a spotlight on all aspects of social change and/or awareness of equity, access, participation, and rights within a society on a regional or global level.
“In light of this disruptive pandemic year, AME wanted to address the explosion of virtual events within the industry by adding three additional categories in the Best Use of Medium category group to reflect this work,” Seminara Mandel commented.
New Best Use of Medium categories include Professional Conferences or Congresses to applaud experiences and virtual events that drive engagement and response from a professional audience. Also added are Technical Professional Materials/Communications, honouring targeted communications designed for the professional audience and Digital Devices applauding consumer or professional awareness or behaviour change that exists on or is activated by digital devices.
AME’s Grand Jury is recruited from 5 global regions (Asia Pacific, Europe, Latin America Middle East & Africa and North America). Jury selection has now begun for the 2021 Grand Jury.
The results of the 2020 Grand Jury sessions are parsed in the annual AME Report, an industry report that provides rankings for agencies and brands.
The deadline to enter the 2020 AME Awards competition is February 11, 2021. Competition details and additional information can be found on the AME website.