New York Festivals AME Awards has released the 2022 AME Report, a two-tiered ranking report of some of the world’s most successful agencies and brands according to their achievements in the 2022 AME Awards.
The AME Agency Report applauds agencies who have produced cutting-edge and measurably effective creative work on behalf of prominent advertisers. The AME Brand Report recognises risk-taking brands who approved game-changing work that contributed to the brands position on the AME ranking report.
The UAE Government Media Office led both the AME Agency and Brand Report, the first time in the history of the AME Report that an agency or brand has earned the number one spot on both reports. Contributing to its #1 ranking were The Warm Winter Livestream, The Donation Plate, and A Winter Through My Eyes.
“At the UAE Government Media Office, we go much further than brief agencies and assess the performance of our campaigns. We are actively involved in the full process from ideation to execution, so much so that we’re acting as an agency as much as a client. While we work closely with our agency partners, we also have a strong creative resource in-house, collaborating together to build on insights and creative sparks to turn them into award-winning and goal-achieving work. I couldn’t be prouder of my team as we are recognized as the Agency of the Year at the New York Festivals AME Awards in 2022. I understand it’s a rare occurrence for a client to achieve this and even rarer, as in never happened before, for the same company to be the Brand and Agency of the Year at the same time. The lines of demarcation are clearly changing, and structures are reshaping in front of our eyes. Brave and effective is certainly a description that we share with the AME Awards and this trophy is the perfect illustration of our forward-thinking method of working.”
Zulu Alpha Kilo Canada was ranked #2 with campaigns, The Micropedia of Microaggressions, Come and Glow, Orders of Sacrifice and Tough Turban earning top scores that resulted in multiple AME Awards.
“We’ve always believed in the power of ideas to create game-changing results for clients. We are thrilled to learn that our work has been recognized in equal measure for its creativity and effectiveness,” stated Zak Mroueh, chief creative officer & founder, Zulu Alpha Kilo
2022 AME Agency Report:
1. UAE Government Media Office
2. Zulu Alpha Kilo
3. Seven.One AdFactory / Creative House / White Rabbit Budapest / WallDecaux**
4. AMVBBDO United Kingdom
5. Havas Middle East
6. ALMA DDB
7. Energy BBDO
8. Saatchi & Saatchi MEA
9. Special New Zealand
10. Leo Burnett Group Manila
*Tie in agency rank
**Multiple agencies working together
2022 AME Brand Report:
1. UAE Government Media Office
2. Flutwein
3. adidas
4. Extra
5. Motor Neurone Disease New Zealand/Pepsi/Sheba*
6. McDonalds / Black Business and Professional Association, Toronto Metropolitan University’s Diversity Institute, Canadian Congress on Inclusive Diversity and Workplace Equity, and Pride at Work*
7. Hondao Senior Citizen’s Welfare Foundation
8. Harry Rosen
9. Pfaff Harley-Davidson(r)
10. Fenty Beauty
*Tie in brand rank
All 2022 AME award-winning entries were determined by the AME Grand Jury. The results of these jury panels determine an entry’s score and its placement within the AME annual rankings brief.
