New York Festivals AME Awards for creativity and effectiveness has announced its 2024 AME Report, compiled from the results of the AME Grand Jury.
Ogilvy UK has achieved the #1 ranking in this year’s AME Agency Report. Dove is #1 in the Brand Report. The results-driven campaign for Dove, The Real Cost of Beauty, was the main factor in the win. It not only raised awareness but also mobilised support for safer online spaces. The campaign earned AME’s Campaign of the Year – Europe and multiple Golds.
“We’re already so proud of this campaign and the impact it has made, but to be recognised by the AME is the icing on the cake. Our ambition for every Dove brief is to combine creative excellence with real-world impact, so we’re delighted to be recognised by an organisation that values those same objectives,” stated Lucy Tone-McGurk, category client lead, Dove Unilever, Ogilvy UK.
Additionally, the agency’s top ranking was reinforced by the success of Maaate for the Mayor of London, that earned multiple trophies by encouraging men to confront misogyny.
VML is ranked #2, MullenLowe MENA #3, Leo Burnett Middle East #4, Saatchi & Saatchi Middle East #5, and Wieden+Kennedy UK #6, Grabarz & Partner & Ogilvy New York shared #7, in the Agency Report
VML USA’s impactful campaign OREO Codes for Mondelez International combined cutting-edge technology with creative execution to earn the Grand Award (Best of Show), Campaign of the Year Award – North America VML transformed everyday milk carton barcodes into scannable offers through the mobile website OREOCodes.com.
MullenLowe MENA earned the AME Campaign of the Year – Middle East & Africa for Fixing the bAIs. This effective campaign addressed gender bias in AI datasets, that have historically hindered women’s representation and progress in the workplace, resulting in a change in the way AI interacts with and represents women.
Dove catapulted to the top spot on the AME Report with its trailblazing campaign that celebrated real women of all ages, body types, and ethnic backgrounds. The agency’s bold 3-minute film, The Real Cost of Beauty, highlights the mental health crisis affecting children, exacerbated by social media pressures, and delivered its powerful message across multiple channels, including television, print, billboards, and digital platforms
OREO (VML) earned the #2 ranking, Aurora50 (MullenLowe MENA) #3, SAUDIA Airlines (Leo Burnett Middle East) #4, the Mayor of London (Ogilvy UK, London) #4, Kahlúa (Wieden+Kennedy UK) #5, Sixene Son (Saatchi & Saatchi Middle East) #7, the German Depression Aid Foundation (Grabarz und Partner Werbeagentur GmbH) #8, and Opportunity@Work (Ogilvy NY) #9.
The 2024 AME award-winning entries were determined by the AME Awards Grand Jury. The results of these jury panels determine an entry’s score and its placement within the AME Report annual rankings brief.
The 2025 AME Awards for Advertising & Marketing Effectiveness will open for entries on December 15, 2024.
