Typically, convenience stores have a limited selection of everyday essentials, inflated prices, confusing layouts, slow checkouts, and unpredictable opening hours. What’s meant to be quick and easy often ends up being anything but convenient.
Newly launched STORRD is a genuinely convenient store, right from its first launch at the heart of Camden on London. STORRD opens a new world for UK’s retail landscape, eliminating the everyday frustrations of traditional convenience shopping. And creative agency, Among Equals, is making that known with a distinctive brand identity.
That design is anchored by Ultraviolet Purple, carefully chosen to stand out and act as a literal and metaphorical signal of change, creating an electric feel that is cinematic and modern. With its glow drawing attention day and night,it signals a new standard in convenience. The logo is confident and scalable across digital and physical spaces, serving as a stamp of approval for a better, more convenient experience. The typography is equally considered. Trade Gothic Next delivers bold statements, Lexend Deca ensures fast readability, and Receipt reinforces the store’s identity while allowing playful moments. Together, these elements make the brand as clear, cohesive, and intuitive as the store itself.
Beyond aesthetics, STORRD represents a promise: straightforward navigation replaces clutter, fair prices replace guesswork, and fast, hassle-free checkout replaces queues and confusion. The brand is designed to restore trust in a sector where it’s long been eroded — and to prove that “convenience” can once again mean what it should.
Emily Jeffrey-Barrett, Among Equals founder, stated, “When STORRD approached us, it was instantly clear they weren’t just launching another convenience store — they were determined to become a genuine beacon of hope in a sector that’s lost its way. That ambition powered every creative decision, shaping a brand world that’s bold, intuitive and utterly unmistakable in its promise: to make everyday purchases simpler, faster and genuinely enjoyable. STORRD’s mission to reset expectations mirrors our belief that great brands should cut through the noise — delivering clarity, not clutter.”
