Worldbuilding solves the frustrations of connecting in a complex digital world. Creative and strategic teams form culture and experience agency, Amplify, will be joined by brand and cultural experts from Canva and Sneaker Freaker to discuss the concept of worldbuilding in an online event hosted by Amplify on September 20.
Speakers will include Sneaker Freaker managing editor, Audrey Bujega, and Brony Popp, global brand marketing manager, Canva. They will be joined by Amplify creative director, Jordan Dale; head of strategy, Sophy Vanner Critoph; creative strategist, Chelsea Mtada; and hosted by strategy director, Rachel Matovu. The discussion will centre on how to build worlds and create fandoms. Speakers will share practical tips and strategies on how to navigate the worldbuilding evolution and apply worldbuilding techniques to go beyond brand campaigns and create culture.
Topics and themes will include:
• How to bring worldbuilding to life through experiences and creative campaigns
• Where to start the evolution
• What to do if you don’t have “Barbie” budgets
• How to place stories at the centre of worlds
• How to enable a sense of ownership and co-creation with fans
• How to reimagine media formats to tell better stories and build connected narratives across platforms.
Attendees can listen in from 10am AEST on September 20. Those interested in attending can sign up for free here and listen live or on demand after the event.
Amplify is also releasing the first episode in a series of eight documentaries exploring worldbuilding, directed by filmmaker, author and activist Bexy Cameron. Escape into: fashion, is an exploration into creative zeitgeists and worldbuilders in the fashion world and will also feature exclusive interviews with Sneaker Freaker’s Bujega as well as Noctis Magazine director, Leoni Blue-Fleming; Black Girl Gamers CEO, Jay-Ann Lopez; Trippin co-founder. Kesang Ball; author, Liv Little; and Decentraland metaverse producer, Dr Giovanna Graziosi Casimiro. The film, which will also be aired on Amplify’s dedicated digital worldbuilding hub, on Monday September 25 will be followed by a further seven short films deep diving into how worldbuilding operates in different spaces including film, music and tech.
Jonathan Emmins, founder and global CEO at Amplify, stated, “From Marvel to Disney World and from Netflix to Fortnite, worldbuilding is a tool that writers, filmmakers, and entertainers have long used to create compelling and engaging narratives and environments for ideas, characters and stories to live in. We believe these pioneers lead the charge, and so this event is designed to share some of that knowledge and provide valuable lessons for brands embarking on their own worldbuilding journeys.”
To attend the online webinar, register here.
