What might a win at the ANDYs do for your career? Susan Credle and Andelmo Ramos share their experiences in The ANDYs Effect, the 60th anniversary campaign for the ANDY Awards 2024 by R/GA.
This ultimate testimonial campaign, that highlights the transformative power of winning early at The ANDYs in shaping advertising careers, is an extension of the ANDYs previous campaign, Win Early. It Pays Off.
The campaign is built with mini-documentaries featuring notable industry figures, Susan Credle, recently appointed first-ever IPG creative consultant, Anselmo Ramos, founder & creative chairman at GUT and past ANDYs student winners and scholarship recipients, Rodrigo D Batista (a vet of Grey, LOLA MullenLowe and Ogilvy) and Elenita Hernández (a vet of Grey, LOLA MullenLowe).
The ANDYS is known for being the predictor of winners to come, with about 90% of ANDY winners going on to win at award shows through the year.
Entries for the ANDY Awards are open, with an extended deadline of March 1.
