Starbucks isn’t running an in-game Super Bowl commercial, but it will certainly make its presence known around the game. Its Winter Olympics themed spot, The Coffee Run, created by Anomaly LA, made its debut during the Olympic Winter Games Milano Cortina 2026 opening ceremonies on February 6, with additional placements before and after the Super Bowl. It also ran on February 8 during the pre-and post-post Super Bowl game. The commercial underlines Starbucks’ role as official coffee of Team USA and in the everyday rituals that bring people together.

The Coffee Run turns a coffee delivery into an epic Olympic undertaking, featuring thrilling hyperbole and Olympic athletes, Amber Glenn, Elana Meyers Taylor, Oksana Masters and Aaron Pike. Directed by Magna Studios directors, Julien & Quentin, it was filmed between two locations, at a real Starbucks in Munich, and on the slopes of the Austrian town of Hall in Tirol, an hour outside of Italy, and it will be supported in social media, with partnerships with Olympians, and via the Starbucks app, with its 35 million members globally.