Topgolf is golf driving range entertainment for the family. If keeping the kids occupied in something other than screens is not enough incentive… if sitting in a dive bar isn’t the be all to end all…Topgolf has football. You can watch football while everyone plays golf.
Anomaly has turned to the humour of real human motivation to promote this feature.
The new campaign, Topgolf has Football extends the brand’s You’re better off at Topgolf.
The campaign’s matter-of-fact humour was directed by Francois Lallier. The quick spots communicate a number of messages: You can watch football at Topgolf while playing the new Field Goal Challenge Topgolf game and eating a gameday-perfect menu; the games are on TVs in every bay, so you can swing in between snaps; there’s a bar with all the games on…and…Topgolf has football.
The full US campaign covers linear, CTV, OLV, social, display, and programmatic.
