Checking the weather app every day is common. Most people don’t give it any additional thought. ut for children fleeing from conflict, the daily weather can be devastating. Save the Children Norway gives the weather app notice an extra meaning to think about, in a campaign by Osly agency, Anorak, and Bacon director, Emilie Norenberg.  

While the apps usually factor in things like humidity and weather to estimate what the temperature will feel like, the campaign adds in the other physical and psychological elements that contribute to making cold days will feel even colder for fleeing children.

Credits
Client: Save the Children Norway
Agency: Anorak
Creatives: Stein Simonsen, Sebastian Pandonis, Hauk Brochmann, Frederik Feiler
Design: Louise M. Pedersen
Client Director: Janne Espevalen
Project Lead: Hege Iren Dyrseth

Production Company: Bacon
Director: Emilie Norenberg
Executive Producer: Magne Lyngner
Producer: Øystein Dyb
DOP: Kristian Engelsen
Service Production: Tickle 
Producer: Romina Tedoldi
Executive Producer: Robert Diment
Grade: Didrik Braathen
VFX: Ola J. Nestande
Conform: Emanuel Kambo
Online: Markus Tangre