According to the stereotype, women are terrible drivers. The putdown, drive like a woman, is embedded in culture throughout the world. In a witty film by Bacon director, Andreas Riiser, agency, Anorak, turns that stereotype on its head for Norwegian insurer, Gjensidige.

Gjensidige is encouraging young drivers to drive like a woman. Because statistically, women are the safest drivers on Norwegian roads.

Watch how a bloke-y group of car mechanics’ version of mansplaining takes a clever detour to avoid the toxic masculinity you expect:

Credits:

Agency: Anorak

Production Company: Bacon
Director: Andreas Riiser
Executive Producer: Magne Lyngner
Producer: Rebekka Rognøy
Production Manager: Shona Ringdalen MacDonald
Production Coordinator: Karen Sollihaug
Prod Assistant & Location: FTE Locations
Prod Assistant: Jesper Lyngner
DOP: Peter Riis
1st AC: Endre Eken Torp
2nd AC: Robin Ottersen
DIT: Emanuel Kambo
Grip: Bo Lundgreen
Grip Assistant: Marek Havel
Produdction Designer: Kristian Lahn Vestby
Props Master: Marius Eymundson
Props Assistant.: Hzirvan Mohammed Ali
Wardrobe & Stylist: Maxine Bluystad-Collins
Lighting: Olav Haddeland
Light Assistant: Anders Ødegaard, Kristian Holten, Lene Vaagland
Sound: Vegard Soldal
Post Producer: Kaja Fiksdal
VFX: Ola Jacob Nestande
Post Coordinator: Markus Tangre
Colour: Julien Alary