It would seem that even Mercedes-Benz is tired of the same-same car ad clichés. To launch the GLC, its agency, Antoni Berlin, has created a fifteen-minute comedy film – a spoof of the traditional car commercial making process. It’s a fiendishly clever way to show all the car advertising “musts” – the car details extreme close-ups, the long and winding mountain road, the Formula One driver…and make them palatable.

Credits
Agency: Antoni Berlin
Executive Creative Directors: Christopher Hoene & Christian Kies
Creative Directors: Daniel Duhn &Ursel Barwinski
Agency Producer: Roman Zeitz
Managing Directors: Christina Müller, Marcell Francke, Tilman Gossner & Daniel Dürbeck
Account Manager: Jari Heistemann

Production Companies: MJZ & TPF
Director: Fredrik Bond
DOP: Benjamin Loeb
TPF Executive Producer: Michael Duttenhofer
MJZ Executive Producer: Lindsay Turnham
MJZ Producer: Alicia Richards
MJZ Production Manager: Amelia Hanbury
TPF Production Manager: Florian Vonderheydt

Service Production: Division Film
Division Executive Producer: Rok Luneznik
Division Producer: Urska Vardijan
Division Production Manager: Lada Sekulic

Casting US: Beth Melsky
Casting UK: Lesley Beastall
1st AD: Shakir Hafoudh
2nd AD: Tina Fratnik
Stylists: Niki Pauls &Valter Kobal
Production Design: Krejzlik Martin

Editors: Patric Ryan @ Marshall Street Editors
Editor Assistant: Joshua Sampson
Grading: Julien Alary
Post-Production: Katalyst Berlin
Sound Mix: Loft Studios
Music: Malcolm Pardon, AMP Music & Deadmono