Australia and India lead the Effie Asia Pacific after two rounds of judging. Of the 107 finalists, the two countries have 28 finalists each.
New Zealand sits in next place with 13 finalists, Singapore has 8 finalists and the Philippines has 6.
Ogilvy is Australia’s leading agency with 11 finalists. Hero has 4; Leo Burnett Australia and BMF have 3 each; The Monkeys and Saatchi & Saatchi have 2 each; whiteGREY, Connecting Plots and Special each have 1.
The final round of judging was done in person as Covid restrictions in the region had eased and Singapore’s borders opened in March. It was led by Awards chairwoman, Nicole McMillan of Carlton & United Breweries and the eight heads of jury – Akira Mitsumasu of Japan Airlines, Dhiren Amin of NTUC Income, Fern Canning of Edelman, Jane Lin-Baden of Publicis Groupe, Karl Cluck of TikTok, May Ling Chan of KFC Malaysia, Siew Ting Foo of HP and Vishnu Mohan of Dept.
“I truly appreciate all 215 of our judges who have dedicated their time to evaluate the entries in accordance with the rigorous standards that the Effies is known for. This year, we were able to further increase the number of panels – with fewer entries being seen at each panel, the jury had more time to assess and discuss the merits of each case. Across the board, we are seeing more diversity in terms of entries received – from non-traditional markets such as Indonesia and Vietnam, as well as submissions from independent agencies and clients. I’m pleased that some of these entries have also made it to the finalist list, and I can’t wait to reveal the full results at the Awards Ceremony,” McMillan stated.
View full list of finalists here.
Winners will be awarded at the Awards Ceremony in September. Find the latest competition updates here.
Australia’s finalists are:
Food:
The Monkeys Sydney: Make Lamb, Not Walls for Meat & Livestock Australia
Ogilvy Sydney: Waking Aussies Up To Goodness for Nestlé Australia
Government/Institutional:
Hero: It’s Never You Until It Is for WorkSafe Victoria
Hero: Senior Constable Laurie Fox for Victoria Police
Household/Home Products & Services
Whitegrey Sydney: The Besterest A Man Can Get for Procter & Gamble
Insurance:
Ogilvy Sydney: How AAMI Went To No1 From The Mucky Middle for Suncorp Australia
Leo Burnett Sydney: One House To Save Many for Suncorp Insurance
Retail:
Connecting Plots: When It Feels Like Home for Fantastic Furniture
BMF Sydney: You Can’t Overcook Christmas for Aldi
Asia Pacific Brands:
Ogilvy Sydney: Waking Aussies Up To Goodness for Nestlé Australia
Experiential Marketing – Products
Ogilvy Sydney: The Long Game: KFC’s Bucket Hunt for KFC Australia
Experiential Marketing – Services
Ogilvy Sydney: Disconnect Screens To Connect To Country for Common Ground
Saatchi & Saatchi: Resetting The Fundraising Game for The Royal Australian Mint
Marketing Disruptors:
Leo Burnett Sydney: One House To Save Many for Suncorp Insurance
Positive Change: Social Good – Brands – Services
Leo Burnett Sydney: One House To Save Many for Suncorp Insurance
Positive Change: Social Good – Non-Profit
Saatchi & Saatchi: Resetting The Fundraising Game for The Royal Australian Mint
Hero: Senior Constable Laurie Fox for Victoria Police
Seasonal Marketing
Ogilvy Sydney: How KFC Brought Christmas To July for KFC Australia
BMF Sydney: You Can’t Overcook Christmas for Aldi
Shopper & e-Commerce Marketing
Ogilvy Sydney: The Long Game: KFC’s Bucket Hunt for KFC Australia
Small Budget – Services
Hero: Senior Constable Laurie Fox for Victoria Police
Social Media Marketing:
Ogilvy Sydney : How KFC Bucketheads Pivoted To Save Summer for KFC Australia
Sustained Success – Products
The Monkeys Sydney: Liberating Aussies From Beer Culture for Beam Suntory
Sustained Success – Services
Special Sydney: Tonight, I’ll Be Eating… for Uber Eats Australia
BMF Sydney: Stop It At The Start for Department Of Social Services
Youth Marketing:
Ogilvy Sydney: Disconnect Screens To Connect To Country for Common Ground
