The 2020 APAC Effie Awards Ceremony was held virtually in a live stream over two days.
122 finalists from 12 markets contended for top honours. The judging committee, led by Awards chairman, David Porter, handed out 81 Effies – 1 Grand Effie, 18 Golds, 25 Silvers and 37 Bronzes.
- The Grand Effie, or Best-in-Show, was won by BMF Sydney and ALDI Australia for Loyalty Pointless Points which showed how ALDI’s Good Different brand platform enables points-loving Australians to buy more for less without the need for loyalty schemes.
- Ogilvy Sydney and Colenso BBDO shared Agency Of The Year. DDB Group New Zealand was #3.
- Stanley Street Auckland was named Independent Agency of the Year. Edelman Sydney was #2 and GIGIL Philippines was #3.
- Ogilvy was crowned Agency Network of the Year with 14 wins – 3 Golds, 3 Silvers and 8 Bronzes. BBDO Worldwide was #2, McCann Worldgroup was #3
- Top winners by country were #1 New Zealand with a 20 Effies, #2 Australia with 13 Effies, #3 India with 12, #4 Japan with 9, and #5 China with 8 Effies.
- KFC was Brand of the Year and parent, Yum! Brands, was Marketer of the Year. Pantene was #2 and Chacops was #3 Brand of The Year. Proctor & Gamble was #2 and New Zealand Police was #3 Marketer of the Year
“It’s an honour to witness and celebrate Asia Pacific’s best in marketing effectiveness with the APAC Effies. Winning an Effie is as good as it gets in recognising effective work and is the dream of many brand marketers. I congratulate all the well-deserving winners on this remarkable achievement. I am sure our industry will continue to push new boundaries in the search for compelling and effective work, and that the Effies will showcase more than ever the dynamism and talent in our region,” Porter stated.
Find the full list of winners here:2020 APAC Effie winners
All campaigns that won awards and all finalists will accrue points towards the 2021 Effie Effectiveness Index, which ranks the most effective companies and brands globally.
