81 campaigns, 12 Golds, 31 Silvers, and 48 Bronzes, were awarded at the APAC Effie Awards 2025, covering outstanding creative work across 12 territories.

Ogilvy was the most awarded network with 24 Effies including 7 Golds, 5 Silvers, and 12 Bronzes. Leo came in second and DDB Worldwide third.

The Womb was Independent Agency of the Year for the second year in a row, with 3 Silvers and 5 Bronzes, and #3 in Agency of the Year.

Ogilvy Mumbai was #1 Agency of the Year for the third time, with 3 Golds, 3 Silvers, and 3 Bronzes, led by wins for The Impossible Choice and From Handwash Rebels to Handwash Legends.

St. Jude Childcare Centres won both Brand of the Year and Marketer of the Year for The Impossible Choice, that presented caretakers’ dire dilemma of having top choose which child can be housed in its limited space and continue to receive cancer treatment.

In country rankings, India is #1 with 33 awards, followed by Australia with 13, and a tie between New Zealand and Singapore with 6 metals each.

This year’s Gold Winners are: 

Ogilvy Vietnam, VF 3, From Hype To History In 66 Hours, for VinFast Vietnam (x2)
Ogilvy Mumbai, The Impossible Choice, for St. Jude Childcare Centres (x20
Ogilvy Mumbai, Scripting Valentine’s Magic With Disney, for Mondelēz India Foods
Leo Mumbai, Using data to make Indians Play, for PepsiCo India
Leo Mumbai, Getting Indians To Pay For Music, for Spotify India (x2)
Ogilvy Singapore, Vaseline Pro Derma Transition Body Lotion, for Unilever Singapore
TBWA\Auckland, Teaching Kids the Good and Bad Tings, for 2degrees
Leo Sydney, Suncorp’s Road to Resilience, for Suncorp Insurance
Ogilvy Sydney, A Masterclass in Government Sex Talks, for Department of Health and Aged Care

This year’s Special Awards winners are:

Independent Agency of the Year
#1: The Womb
#2: Pitchblack Partners
#3: Fenton

Agency of the Year
#1: Ogilvy Mumbai
#2: Leo Mumbai
#3: The Womb

Agency Network of the Year:
#1: Ogilvy
#2: Leo Burnett Worldwide
#3: DDB Worldwide

Brand of the Year
#1: St. Jude Childcare Centres
#2: VinFast VF3
#3: Vaseline

Marketer of the Year
#1: St. Jude Childcare Centres
#2: Unilever
#3: VinFast

Country of the Year:
#1: India
#2: Australia
#3(tie): New Zealand + Singapore

Find the full list of winners here. All winners and finalists will be accorded points towards the 2025 Effie Index, which will be announced in 2026. The Index ranks the most effective agencies, marketers, and brands globally. The results for the 2024 index are here.