A billboard began wandering around Sweden in October. It had nowhere it was allowed to stay – much like people around the world who are forced to flee their homes because of conflict and crises. Like refugees, it had to moving from one place to another, not knowing where it could rest or for how long.
The unignorable billboard, by agency, APE_CC, for UN refugee agnency, UNHCR, is making a “faraway” problem, the plight of refugees, tangible for people, placing the metaphor right in front of them. The 5.5-tonne, 3 by 4 metre concrete billboard has travelled through cities such as Gothenburg, Örebro and Stockholm as well as rural areas of Sweden, bearing questions such as “Am I wanted here?” and “Where am I supposed to go?”, stopping briefly in each place before it was forced to leave.
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