Some of Apple’s commercials are epic. Hilarious, dramatic, musical, shot on iPhone. Others are simple. This one by Apple Marcom highlighting the Clean Up feature in the Photos app on iPhone 16 Pro shows the power of simplicity – and Apple’s trademark sense of humour.
The commercial, directed by Andreas Nilsson, takes a humorous approach to demonstrating how the Clean Up feature works—and more importantly, how easy it is to undo changes when needed.
The campaign is running across Apple’s digital platforms, social media, and broadcast channels.
Credits:
Agency: Apple Marcom
Director: Andreas Nilsson
Production Company: Biscuit Filmworks
Post-Production Company: House of Parliament
Editing: Rick Orrick @ Work Editorial
Sound Design: Apple Marcom
Director of Photography: Lachlan Milne
Music: Katoossa by Yacine Boularès
