Apple has produced a number of Shot on iPhone 17 Pro productions. This one is the cream of the crop. The film positions the phone as the ultimate creative companion for filmmakers who’ll do anything (including the seemingly impossible) to get the shot.

Apple Marcom and director, Seb Edwards, did pretty much everything (some things seemingly impossible) to show that off.

Set to Come Rain or Come Shine by Connie Francis, the iPhone 17 Pro takes the brunt and acts as a shield in the behind-the-scenes film, all while capturing incredible footage.

iPhone 17 Pro and iPhone 17 Pro Max feature a heat-forged aluminium unibody with Ceramic Shield protecting the back and new Ceramic Shield 2 on the front offering 3x better scratch resistance. The device houses Apple’s most cinematic camera system ever, featuring 8x optical-quality zoom to get closer to the action.

The campaign will run across Apple’s digital platforms, social media, cinema and broadcast channels.

Credits: 
Agency: Apple Marcom 
Director: Seb Edwards
Production Company: Park Pictures
Post-Production VFX Company: Kevin VFX
Editing: Tom Lindsay, Trim Editing
Director of Photography: Edu Grau