Apple’s humour gets an endearing doggy touch in the brand’s latest edition of Relax, it’s iPhone. Pooched aired immediately following the Canadian broadcast of the Apple Music Super Bowl LVIII Halftime Show.
A dog trapped off-grid with his owner in a snow storm, sees his life go by…
…until the owner connects to Emergency SOS via satellite on his iPhone. The 40-second spot’s humour is underlined by the song, Watching my life go by, by Fish.
The commercial was created by TBWA\Media Arts Lab Canada, directed by Rhys Thomas and produced by Stink. Post-production is by Exile, Pariah and Trafik and media by OMD. It is running now in broadcasts, social and digital.
Apple relax it's iPhone canada Super BowlApple Relax it's iPhone PoochedTYBWA\Media Arts Lab relax it's iPhone Super Bowl
