Global Brazilian soccer icon, Vini Jr., dances through the city in a film in which viewers hear the sounds of the city, but no music. Because that’s the point of the film. It’s for AirPods Pro 3 that promise “the world’s best in-ear Active Noise Cancellation”.

The film, Dança, by Apple Marcom picks up on Vini Jr. fame for dancing as part of his goal celebrations, taking part in group choreography with teammates and doing his own moves. 

“It’s so fun to see a dance film for AirPods that doesn’t have music. It really makes you want to know what I’m dancing to. Everyone experiences music differently, and I love that the film leaves space for people to imagine their own soundtrack,” he commented.

The campaign is running globally on TV and across social and digital platforms with 30-, 15-, and 6-second ads, all without music.

Credits 
Agency: Apple Marcom
Director: Aube Perrie
Choreographer: Ryan Heffington
Production Company: Reset
Post-Production: ARC Los Angeles
Audio Post-Production Company: Skywalker Sound
Editing: Gwen Gheild, MakeMake
Director of Photography: Jake Gabby
Colorist: Mikey Pehanich, Royal Muster