Apple’s I’m Not Remarkable wins Outstanding Commercial Emmy

Apple has won its third Outstanding Commercial Emmy in the last four years, for I’m Not Remarkable, following The Greatest in 2023 and Fuzzy Feelings in 2024 – and its fifth Outstanding Commercial Emmy overall.

The joyous 3-minute musical was released globally for International Day of Persons with Disabilities. It follows Deaf and disabled students through the full college experience, from lectures and deadlines to dorm rooms, friendships and house parties.

The commercial is set to the Kittyy & The Class track of the same name, with musical production from Tony Award-winning composer, Tim Minchin. It challenges the familiar portrayal of disabled people as extraordinary simply for living their lives. Through their collective voices, the students reclaim the idea of “remarkable” as something that should be reserved for everyone.

*l-r: Alice Tonge, Group Creative Director, Apple Marcom London;* *Tor Myhren, Vice President of Marketing Communications, Apple;* *Kim Gehrig, Director, Somesuch*;

Accessibility features are woven into their daily routines, supporting the students as they learn, connect and succeed on their own terms. The film spotlights established features including VoiceOver, AssistiveTouch and Live Captions, alongside Magnifier for Mac, Braille Access and Accessibility Reader, which were introduced to Apple devices that year.

I’m Not Remarkable was directed by Emmy-winning Somesuch director, Kim Gehrig, who also helmed Apple’s The Greatest, winner of the same award in 2023.

The latest recognition comes as Apple continues to build on more than 40 years of work in accessibility, spanning its products and features as well as campaigns including The Lost Voice, The Relay, Heartstrings and No Frame Missed.

Apple also had a second film nominated in the category this year: its holiday film, A Critter Carol, created by TBWA\Media Arts Lab and directed by Mark Molloy.

It was a strong night for Apple across the board. The Apple Music Super Bowl Halftime Show with Bad Bunny won a record breaking 7 Emmys, becoming the most awarded halftime performance in the history of the Emmys.

Apple’s five Outstanding Commercial Emmy wins are:

1998: Think Different: TBWA\Chiat\Day LA