Archibald Williams has won a competitive pitch against two agencies to create Cancer Council’s national campaigns.
The agency will develop and execute an overarching brand campaign to raise the profile of cancer in the community as a critical issue that needs addressing and position TCancer Council as an essential partner to the Australian community, in the effort to achieve the charity’s vision of a cancer-free future.
The work will extend to Cancer Council’s national fundraising campaigns – Daffodil Day, Australia’s Biggest Morning Tea, and Relay for Life – with the refreshed Daffodil Day creative approach launching in 2021.
Russell Schrale, general manager marketing, fundraising and relationships at Cancer Council, stated, “After reviewing a number of excellent agencies across the country, the choice to work with Archibald Williams was clear. Cancer is a critical issue within the community, and we’ve selected a partner that not only understands this but also has the skills and experience to rally the community behind the impact we make on people’s lives each and every day.”
Kiranpreet Kaur, head of client & strategic services at Archibald Williams, added, “As we worked through insights and ideas for this pitch process, our team was faced with an undeniable truth – we are all affected by cancer, sooner or later, in some way or another. So, being given the opportunity to work with Cancer Council to help take on this massive issue and build a platform for Australians to connect with, is such a purposeful task and truly does feel like a privilege.”