Publicis achieved a lot of firsts this year – first on organic growth, first on all financial KPIs, first on new business, first on ESG, and first in the industry in terms of market value.

And it is kicking off 2024 not with one New Year’s Wish film, but 100,000 of them. One for every member of the Publicis team. 

“As always, we wanted to put our people first, and thank them one by one, for helping us to secure the #1 spot in 2023,” Publicis explained.

So this year, the annual New Year’s message to the Publicis Groupe by CEO, Arthur Sadoun is a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalisation at scale. It takes an unusual turn when he’s joined by his AI twin, the AI Directoire+, and AI Maurice.

“Thanks to our ability to gather and connect information about our people through our platform, Marcel, everyone who works at Publicis and who has contributed to our growth and success, is being sent a personalised thank you that is relevant to their interests and passions. Along the way, Carla, Dave, Agathe, Nigel and even Maurice seem to have picked some surprising new skills,” Publicis continued.

Here are five examples of how the One-to-One Wishes match the right language, the right leader, and the right interests, to the right person, across 100,000 films:

Watch Carla & Arthur thank Eva, a sport-loving Groupe Managing partner living in Austria.

Watch Maurice and Arthur thank Gabi, an adventure-seeking Business Lead from Sao Paulo.

Watch Nigel and Arthur thank Youri, a Publicis Sapient designer originally from Seoul, who is inspired by dance, gymnastics, and the arts.

Watch Agathe and Arthur thank Laure, a multi-lingual People Experience Director based in Paris, with a passion for video games, and the great outdoors.

Watch Dave and Arthur thank Tony, an EVP at Publicis Media, living in Canada, who loves travel, water sports and parkour.

Credits: Le Truc, Saatchi & Saatchi Canada, PXP, Prodigious & Harbor