Conversations about immigration have turned sour throughout the world, fostered in no small part by the concerted attack on immigrants occurring in the US.

O Globo, one of Brazil’s leading and most respected newspapers, has announced it is providing free access to its comprehensive coverage of immigration. The initiative is part of its Bring Down Paywall campaign developed with Asia, part of Omnicom Group, aiming to foster public debate and combat misinformation about immigration.

The decision applies to all content addressing migration policies, population displacement, and the social and economic impacts of immigration – topics of increasing urgency in Brazil and globally.

According to the International Organization for Migration’s (IOM) World Migration Report 2024, there are 281 million migrants worldwide. In Brazil, more than 68,000 asylum applications were registered in 2024, marking a 13% increase from the previous year.

“We created a simple solution with a real impact. We believe journalism has the power to build bridges and broaden dialogue within society,” stated Vico Benevides, co-founder and CCO of Asia.

Tiago Afonso commercial director at Editora Globo, added, “The goal of this initiative was to expand the debate on this crucial topic.”

Credits
Client: O Globo
Client Team: Tiago Afonso, Paula Cunha
Creative Agency: Asia
CCO: Vico Benevides
Executive Creative Director: Rafael Genu
Creative Director: Manoel Michael
Creatives: Alisson Santana, Hell Mota, Manoel Michael
Design: Gabriel Castilho, Manoel Michael
Motion Design & Editing: Eduardo Oliveira, Hebert Freitas
Hed of Account: Rafael Lopes
CEO: Sérgio Brandão