WeTV’s series, Knock Out, is not your usual romance. It’s a gay love series about a young man, Keen, and a renowned boxer, Thun (aka The Cannon Who Conquer Tigers), set in the gritty, corrupt underworld of Muay Thai. Together, they overcome obstacles and resolve Keen’s debt issues, unaware that they are becoming entangled with a powerful and dark figure in the Muay Thai world.

Creative agency, Audacity Thailand, has given the series an equally unexpected promotion. An actual fight. The agency and WeTV staged a frightening choreographed fight inside Lumpinee Stadium, between the second and third fights of a real boxing event.

The fight appeared to be real, a boxing promoter and a fighter were suddenly attacked in the ring by a mob of twenty men. As the audience panicked, the stadium lights went out and its screen came alive with the trailer for Knock Out.

The stunt went viral immediately, earning national news coverage and social media buzz. On the day of its release, Knock Out was #1 on WeTV Hot.

Credits
Client: WeTV Thailand
Agency: Audacity, Bangkok
General Manager: Witsawut Nuchpoom
Chief Creative Officer: Jon Chalermwong
Creative Director: Pisut Nirodsil
Art Directors: Pisut Nirodsil, Phuwadol Puthongkham
Copywriters: Bhuvadol Thykahm, Monlisa Sirikhantanon
Editor: Phuwadol Puthongkham
Account Director: Jitlada Detchuchai
Account Executive: Narongpong Buranathananukit