The second The WARC Awards’ three shortlists has been announced. Leo Burnett Melbourne & Studio Pancho and McCann Melbourne gained 3 of the 19 shortlist positions in the Social Strategy Shortlist announced at the end of May. McCann Melbourne achieved 2 shortlists positions.
Australia gets 3 out of 19 in the inaugural WARC social strategy shortlist
Australia has gained 4 of the 20 shortlist positions in Effective Content Strategy category, which rewards branded content strategies that can demonstrate a business outcome. McCann Melbourne has achieved 2 shortlist positions again.
This section of the Warc Awards, chaired by Alison Keith, vice president – global media at Coty, focused on editorial-style content (including audio, video, text and imagery), commissioned by a brand and designed to win attention.
The shortlisted entries are:
- We Are Social United Kingdom, Gamedayplus: the benefits of building an audience for adidas Football, United Kingdom
- Ogilvy Public Relations, J. Walter Thompson Indonesia, Creative Economy Heroes for Bukalapak
- McCann Worldgroup, MRM // McCann Shanghai, Marriage in the Air for Cathay Pacific & Cathay Dragon
- Mediavest United Kingdom, This French Life for Chambord
- UM United States, The Person Who Changed My Life for Charles Schwab Financial Services
- Starcom United Arab Emirates, #PostWisely for Du
- GTB United Kingdom, Le Fantôme for Ford Edge
- Ensemble Worldwide / UM Malaysia, Stealing a burger-march on McDonald’s using real-time data for KFC Malaysia
- MullenLowe London & US, Love At First Taste for Knorr
- King Content United Kingdom, Think Progress for Lenovo
- McCann Melbourne Australia, Laser or L’Oréal for L’Oréal Paris Revitalift
- MEC United Kingdom, Becoming the Story for Marriott Hotels
- One Green Bean Australia, Your Right Is My Right for Maurice Blackburn Lawyers
- Ensemble Worldwide Malaysia, Reaching Malaysia SME owners for Maxis
- DDB Murdra India, Unleashing the disruptive power of a promise for McDowell’s No.1 Soda Trademark
- McCann Melbourne Australia Melbourne, How selling future memories broke historic records for Melbourne International Film Festival
- whiteGrey Australia, This Bike Has MS for MS Limited Australi
- FP7 Dubai UAE, Project Akshar (Alphabets) for SmartLife FP7
- McCann New York US, Field Trip to Mars for Lockheed Martin
- DDB Mudra India, From anything but a Volkswagen to nothing but a Volkswagen for Volkswagen
