The Monkeys has become Effective Agency of the Year at the 2022 Australian Effie Awards for the third year in a row, this year with 1 Gold, 4 Silvers and 1 Bronze for work for Beam Suntory and Telstra.

Special Australia was awarded The Grand Effie for Tonight I’ll be eating… for Uber Eats Australia, as well as 2 Golds and 1 Silver for Uber Eats campaigns.

Uber Eats Australia won Effective Advertiser of The Year Award.

The Effie Awards dinner and show was held on Wednesday evening at Doltone House, Jones Bay Wharf hosted by comedian Cal Wilson.

Five Gold, 12 Silver an 18 Bronze awards were handed out, bringing the total number of agencies awarded for outstanding, measurable results to 14 agencies and the number of clients to 17.

The Gold Effie winners are:

Most Original Thinking: Leo Burnett Australia, Suncorp, One House to Save Many

Positive Change: M&C Saatchi, The Minderoo Foundation, Thrive by Five

Other Services: Special Australia, Uber Eats Australia, Tonight I’ll be eating …. with the Grey Wiggle

Long Term Effects: Special Australia, Uber Eats Australia, Tonight I’ll be eating ….

New Product or Service: The Monkeys Australia, Beam Suntory, Ridiculous! How -196 defied the hottest trends to become Beam Suntory’s most successful launch ever.

Tony Hale, chief executive officer, The Advertising Council Australia, commented, “The Australian Effie Awards are known to represent the highest standard of any marketing effectiveness award program in the world, demonstrating just how deserving all of this year’s winners are.

“Australia’s ad agencies and marketers have again adhered to highly held standards, ensuring every advertising dollar translates into outstanding commercial success. Congratulations to everyone who walked away with a trophy.”

The Effie Awards presentation was made possible by the support of marquee sponsor, Think TV; Ad Standards; Google; UnLtd; and YouTube.