Where is the best place for an airline to advertise? The answer is 1.) at the airport and 2.) not on a billboard that people will walk briskly past.

Australie.Gad and Corsair are advertising on luggage. On competitors’ baggage claim carousels. When getting off the plane, passengers flock to baggage claim, where what they’re focused on the most is getting their suitcases, checking each bag that comes through to see if it’s theirs. Australie.Gad is taking advantage of this by using competitors’ luggage carousels to get Corsair’s messages noticed.

The activation gives travelers on competing airlines a chance to discover the advantages that make all the difference with Corsair – a fleet of new A330Neo aircraft that consume less fuel and reduce CO2 emissions, gourmet meals prepared by renowned chefs, roomier-than-average business class cabins… And to encourage them to consider this outsider airline for their next trip.

As well as the obvious advantage to Corsair, the idea required no media budget and low production costs, just suitcases and the covers bearing the messages.

The activation is being supported by a film launched on social media on YouTube and Corsair’s accounts (Facebook, Instagram, TikTok and YouTube), inviting viewers to visit the booking site and take advantage of the airline’s flights and benefits starting this (northern hemisphere) summer.

Credits:

Creative Agency: Australie-Gad  
Executive Creative Director: Philippe Boucheron  
Creatives: Mickaël Jean, Alexandre Annequin  
Account Team: Thierry Taglioni, Ulysse Boudot  
Production: Pauline Eluecque, Camille Feraud, Charly Cuvillier

Client: Corsair  
Marketing & Communication Director: Martine Haas  
Operational Marketing Manager: Murielle Petiphar  
Webmarketing Manager: Laura Paris  
Operational Marketing Coordinator: Gloria Pires