Who's doing what in the world of commercial creativity.
Marcel is taking DS Automobiles into new territory, with a campaign that’s more modern and offbeat. The campaign relies on the idea that the French sometimes go too far – fashion is too ostentatious, food …
The joy of winning the lottery is a familiar ad story. The power of winning (what you can do with it, generously or otherwise) too. VCCP has taken Lotto back to the hopefulness of winning, …
Why is that girl, half buried? Is that a deadly desert she’s in? OMG, her struggle is real; why can’t she get out…? …haha. It’s a metaphor. She’s swamped by an overly complicated healthy eating regime. Healthy …
Cyril Louis has spent just 10 months as The Royals’ creative partner & ECD. He is leaving the agency after 10 months to become ECD at AKQA MENA, working from its office in Dubai. Louis …
Stu Turner (above right) has announced that he will leave his role as group executive creative director at VML Australia. He joined the agency just over two years ago when it was Wunderman Thompson Australia, …
OTC advertising can be blah. Bureau of Everything’s work for Ferro-grad C isn’t. It’s a very clever reworking of Sleeping Beauty, with Ferro-grad C as the hero and “Sleeping Beauty”, aka Sleepy Moody, as the …
Commonwealth Superannuation Corporation (CSC) has appointed HERO as its creative agency following a national pitch process. CSC is the super fund for Australian Government and Defence Force employees, with more than 100 years of proven expertise. …
Cheil has won the Network of the Year at MAD STARS 2025, with a total of 53 awards including a Grand Prix, 4 Golds, 7 Silvers, 12 Bronzes, and 29 Crystals, setting the network’s own record …
Dating app fatigue. It’s real. Bumble, Tinder and Hinge all lost ground last year – demonstrated by staff layoffs and in Bumble’s case a decline in its shares value. A 2025 survey from Forbes Health and …
September 1 is Labour Day in the US – a national holiday when people get to relax, see friends, play outside…Charity:water and creative agency Fire Kite chose a perfect time to highlight its work, providing …
Tragedy, a dash of humour, exquisite control of the story, and the most wonderful surprise when you find out what this commercial is for. Watch: https://www.youtube.com/watch?v=iSMY4RTcJYs The commercial is built on a Thai cultural truth: “Foundation failed, …
The winners of MAD STARS 2025 Awards were announced on August 29, at the Awards Show in the Grand Ballroom at SIGNIEL BUSAN, followed by the Closing Party in the Ballroom. Each year, one Grand Prix …