Vue is inviting cinemagoers to Feel It Forever, reminding them of the power of the big screen experience The new brand film, created by Hijinks and directed by Taika Waititi, is a cinematic love letter …
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Blog Archives
Good news from WPP at last. A day after the network reported a 4% global decline in revenue and a 7.9% drop in Australia in first quarter 2026 (that’s six consecutive quarters of organic revenue …
VCCP Blue & Müller FRijj: Hello, that’s a T Rex mooing
April 29, 2026
The madness of flavoured milk brand, Müller FRijj, continues. In a world where young men are facing cultural pressures to constantly self-improve and optimise every area of their lives, the brand is offering an alternative …
Iūquire: Pluck’d saves tomato lovers from disappointment
April 29, 2026
Tomato sandwich. Tomato pasta. Tomato salad. It’s not easy to make people look for a fresh tomato by brand. But new US tomato brand, Pluck’d, is determined to conquer that. The Virginia-grown tomato brand is on …
Adrian Lawrence has become global executive creative director of Heckler its ambition to expand beyond traditional post-production into a more integrated, design-led creative studio model. Chosen for his deeply considered approach to storytelling, grounded in …
Each spring in the US, lawn care becomes a high-pressure category with most homeowners feeling an expectation to maintain a well-kept yard. At the same time, gardening brands tend to rely on predictable, product-focused messaging. Laughlin …
BETC: Lacoste’s free spirit reconnects to its tennis roots
April 29, 2026
BETC and Lacoste have made some remarkable commercials under the Life is a Beautiful Sport banner using running for drama. Their new film uses running too but its main aim is to reaffirm the brand’s …
Ageism is still advertising’s uncomfortable secret. Wisdom and experience are unappreciated it would seem. And the idea that older professionals can't be inventive in current culture or new technology is absurd. The Experience Advocacy …
Commercials shoots, photography sessions, event appearances. Being a brand ambassador eats up time and energy. And when you’re a professional football player like Son Heung-min, about to play in the final World Cup of your …
The way things have always been done in agencies with timesheets and manual reporting to understand performance is no longer working well. AI has changed how work is created, and tracking hours has lost its …
Photoplay Director, Warwick Thornton joins Baz Luhrmann & George Miller with a Chauvel Award
April 28, 2026
Warwick Thornton’s time away from the realm of commercials directing has come to an end. His recent film, Wolfram, had its world premiere on the closing night of the Adelaide Film Festival on October 26 2025 and …
Ogilvy Singapore: Vaseline sponsors nipples
April 28, 2026
Marathons are painful and one of the most common, and painful, issues is also a surprise – unless you’re a runner. It’s runner’s nipple. In a stroke of genius by Ogilvy Singapore (that possibly contains …