The 43rd annual AWARD Awards have been announced. 43 Gold pencils were awarded across 22 different campaigns, plus 107 Silver and 158 Bronze.
DDB was crowned Agency Network of the Year. Revolver was named Production Company of the Year. Suncorp was named Marketing Team of the Year.
Leo Burnett Australia topped the Golds tally with 8 for One House To Save Many for Suncorp Insurance.
DDB Sydney won 7 Gold Pencils for The Ad Break Championship – GTI Hijack for VW and Big Game Dream for Coors
CHEP Network won 5 Golds. The Monkeys Australia won 4. Howatson+Company won 3. FINCH and Bear Meets Eagle On Fire won 2 each Clemenger BBDO Melbourne, Clemenger BBDO Sydney, Ogilvy Australia, Special Australia, The Hallway, Wunderman Thompson, DIVISION, Good Oil, Collider, Revolver, The Glue Society and Cheil PengTai Beijing won 1 Gold each.
Cam Blackley, AWARD chair, stated, “One of the things that makes AWARD Awards the greatest creative show in our region is that every year we see creativity that punches well above its weight. The winners here go on to trouble juries globally. It’s a big congratulations to all those that picked up on Friday, and a huge thank you to our jury president Neil Heymann, all the jury chairs and our team of judges who devote a huge amount of time freely to the significant task of metal giving.”
The 43rd AWARD Awards jury chairs were: Beth O’Brien (The Monkeys) for Digital, Iggy Rodriguez (The Works Agency) for Press, Poster and The Dark Arts, Laura Petruccelli (Goodby Silverstein+Partners) for Media Thinking, Maria Devereux (Colenso BBDO) for Impact, Andy Thomas (Re) for Design, Pia Chaudhuri (BMF) for Culture, Damon Stapleton (The Monkeys Aotearoa) for Sound, Micah Walker (Bear Meets Eagle On Fire) for Film, Steve Rogers (Revolver) for Craft in Motion, Simon Bagnasco (Saatchi & Saatchi) for Life-Changing and Pieter-Paul von Weiler (BetterBriefs) for Strategy.
The major awards are:
Agency Network of the Year – Top 5
#1: DDB
#2: The Monkeys
#3: CHEP Network
#4: Leo Burnett
#5:Special
Production Company of the Year – Top 5
#1: Revolver
#2: Scoundrel
#3: FINCH
#4: DIVISION
#5: Rabbit
Marketing Team of the Year
Winner: Suncorp
Winners of the entry-based Special Awards will be announced at the AWARD Awards Pencil Bar as part of This Way Up: Australia’s Advertising Festival of Creativity, to be held at The Ovolo Hotel in Sydney’s Woolloomooloo, August 16-18. Special Awards categories include Individual Agency of the Year, Individual Creative or Team of the Year, Individual Director of the Year, Emerging Creative or Team of the Year, Emerging Director of the Year, Emerging Indigenous Creative Talent and The Grand Award.
During the festival, AWARD will also announce the winners of its Strategic Leap category who will be presenting their cases to a specialist jury.
The 2022 Gold winners are:
Advertising – Digital, Digital Tools & Utilities
Leo Burnett Australia, One House To Save Many
Advertising – Digital, Integrated Digital Campaigns
DDB Group Sydney, The Ad Break Championship – GTI Hijack
Advertising – Direct, Direct Mail, Individual
Howatson+Company, Book of Limbo
Category: Advertising – Direct, Direct Innovation
Leo Burnett Australia, One House To Save Many
Category: Advertising – Integrated, Integrated Campaign
Leo Burnett Australia, One House To Save Many
Category: Advertising – Integrated, Integrated Campaign
Clemenger BBDO Melbourne, Solar Exchange
Category: Advertising – PR & Promotion, PR Amplification for a Campaign
Leo Burnett Australia, One House To Save Many
Category: Advertising – PR & Promotion, Sponsorships & Partnerships
Clemenger BBDO Sydney, Pitvertising
Category: Advertising – Radio & Audio, Branded Audio & Podcasts, Individual
Howatson+Company, Audiobook of Limbo
Category: Advertising – Radio & Audio, Branded Audio & Podcasts, Campaign
CHEP Network, Performance Enhancing Music
Category: Advertising – Radio & Audio, Innovative Use of Radio & Audio
CHEP Network, Performance Enhancing Music
Category: Advertising – Social Media, Social Videos, Campaign
The Monkeys Australia, 1000 Bathursts
Advertising – Retail, Best Integrated Marketing Campaign
Special Group Australia, We’re Out There
Category: Advertising – Retail, Best Use of Digital for Commerce (not social media)
DDB Group Sydney, The Ad Break Championship – GTI Hijack
Category: Craft – Art Direction, Film Art Direction, Campaign
Bear Meets Eagle On Fire, ROLLiN’
Category: Craft – Art Direction, Print Art Direction, Individual
Howatson+Company, Book of Limbo
Category: Craft – Copywriting, Best Radio or Audio Script Writing, Campaign
Ogilvy Australia, Dreamy
Category: Craft – Digital Craft, Game Design
DDB Group Sydney, The Ad Break Championship – GTI Hijack
Category: Craft – Direction, TV and Cinema Commercials
Good Oil, Dementia Is Killing Me
Category: Craft – Direction, Social First
Collider, Save Ralph
Craft – Illustration, Press and Print
Wunderman Thompson, The Birds & The Bees
Craft – Production Design, Experiential
The Glue Society, One House To Save Many
Craft – Production Design, TV and Cinema Commercials
Revolver, Larry (aka ROLLIN’)
Craft – Sound Design & Use of Music, Best Use of Adapted Music
The Hallway, Boys Do Cry
Category: Craft – Sound Design & Use of Music, Original Composition
CHEP Network, Performance Enhancing Music
Craft – Sound Design & Use of Music, Original Composition
DIVISION, Give a Flybuys
Category: Craft – Sound Design & Use of Music, Production in Audio
CHEP Network, Performance Enhancing Music
Category: Film & Entertainment – Branded Content & Entertainment, Live Broadcast
DDB Group Sydney, The Ad Break Championship – GTI Hijack
Category: Film & Entertainment – Branded Content & Entertainment, Live Experiences
DDB Group Sydney, The Ad Break Championship – GTI Hijack
Category: Film & Entertainment – Film Advertising, Cinema Commercials Up to 60 Seconds
Bear Meets Eagle On Fire, ROLLiN’
Category: Film & Entertainment – Film Advertising, TV Commercial Campaigns
CHEP Network, Give a Flybuys
Category: Innovation – Brand Innovation, Brand Engagement
DDB Group Sydney, The Ad Break Championship – GTI Hijack
Category: Innovation – Brand Innovation, Business Transformation
Leo Burnett Australia, One House To Save Many
Category: Innovation – Brand Innovation, Product Innovation
Leo Burnett Australia, One House To Save Many
Category: Media – Channels, Use of Branded Entertainment & Content
DDB Group Sydney, Big Game Dream
Media – Channels, Use of Digital Platforms
Cheil PengTai Beijing, The Cost of Bullying
Purpose – Charity, Branded Content & Entertainment, Individual
The Monkeys Australia, Empower Moves
Purpose – Charity, Design, Individual
FINCH, The Rocket Stove
Purpose – Charity, Direct, Individual
The Monkeys Australia, Empower Moves
Purpose – Charity, Innovation, Social, Individual
The Monkeys Australia, Empower Moves Category: Purpose – Charity
Category: Purpose – Creativity For Good, Advertising & Marketing Communications
Leo Burnett Australia, One House To Save Many
Category: Purpose – Creativity For Good, Product Design
Leo Burnett Australia, One House To Save Many
