Susan Hoffman, co-chief creative officer of Wieden+Kennedy, has been appointed chair of judges for the 39th AWARD Awards.
Hoffman is the creative behind some of W+K’s most memorable and game-changing ads, including Nike’s Revolution, Old Spice’s The Man Your Man Could Smell Like and Chrysler’s Imported From Detroit Super Bowl spots starring Eminem and Clint Eastwood.
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“I’m honoured to head up the AWARD judging and to have the opportunity to see all the new ways in which creativity is showing up in the Australian market,” Hoffman stated.
“There are so many ways to exercise new thinking, new channels and new ways to engage audiences in being the voice of brands. Exciting times.”
She is a trailblazer known for her propensity to challenge the status quo and was appointed to The One Club for Creativity Hall of Fame last year, with BBDO North America chairman, David Lubars
As co-chief creative officer, Hoffman currently oversees the creative output for the entire W+K global network. Under her leadership, W+K was awarded 2017 AdWeek Global Agency of the Year, and included on Fast Company’s list of Most Innovative Companies.
AWARD chairman, Mike Spirkovski, commented, “We are thrilled to welcome Susan Hoffman as our Jury Chair for the 39th AWARD Awards. Susan’s career is enviable and her work an inspiration to every creative around the world.
“We look forward to hearing Susan’s perspective on our region’s best work and her vision on creativity and our industry’s future.”
After starting her career as art director at Pihas, Schmidt, Westerdahl, Hoffman went on to become W+K’s first and only female partner. She has worked as creative director, held ECD roles in New York and Delhi, and opened the agency’s Amsterdam and London offices. Along the way, Hoffman has helped launch the careers of many of the most successful creative directors in the industry.
The AWARD Awards has been running for nearly four decades and continues to be the most prestigious creative award program in the region.
The AWARD Awards ceremony will take place on Friday, May 25 2018, during the Semi Permanent creative festival.
