Clemenger BBDO Sydney has been named Agency of the Year and BBDO Network of the Year at the 40th annual AWARD Awards tonight. It has been a brilliant year for BBDO on the international awards circuit.
Clemenger BBDO Sydney won 7 gold pencils, including six for the radio campaign, Ducking Autocorrect, for Dry July Foundation and 1 for Campaign with a V for Frucor’s V Energy Drink.
CHE Proximity won Best in Show for AutoAds for carsales.com.au and BWM Dentsu won Best in Show – Charity for Project Revoice for the ALS Association.
A record 58 gold pencils were awarded across 22 different campaigns, plus 80 silvers and 129 bronze awards.
The gold achievers are:
- BWM Dentsu: 8 gold awards
- Clemenger BBDO Sydney 7
- CHE Proximity: 5
- Clemenger BBDO Melbourne, Clemenger BBDO Wellington, DDB Group New Zealand, FCB New Zealand and Revolver/Will O’Rourke: 4
- Naked Communications and VMLY&R: 3
- BMF, Ogilvy New Zealand and TBWA\Santiago Mangada Puno: 2
- ARC EDIT, Colenso BBDO, GREYnJ UNITED, Isobar, Sweetshop and The Monkeys: 1
AWARD chair & CCO Saatchi & Saatchi Australia, Mike Spirkovski
This year’s AWARD chair of judges, Leo Premutico, co-founder and chief creative officer of Johannes Leonardo, awarded his Chair’s Choice to Friendshit by GREYnJ UNITED.
He commented, “It takes more courage to make something simple than it does to make something complicated. More skill to rely on our own craft than lean on the latest technological innovations. Friendshit/Friendship is a marvellous reminder that as an industry we should never lose sight of the most important creative achievement – big and powerful human insights executed flawlessly. That will always be relevant.”
Here are the top fives for Agency, Production Company and Network
Agency of the Year
- Clemenger BBDO Sydney
- CHE Proximity
- DDB Group New Zealand
- The Monkeys
- 5Clemenger BBDO Melbourne
Production Company of the Year
- FINCH
- Revolver/Will O’Rourke
- Goodoil
- Sweetshop
- Scoundrel
Network of the Year
- BBDO
- DDB
- Dentsu Aegis Network
- TBWA
- Ogilvy
The Creative Team of the Year was won by Lennie Galloway and Thomas Gledhill from FCB New Zealand.
The 40th AWARD Awards Jury Chairs were:
- Scott Dettrick (The Monkeys) for Design
- Noah Regan (DDB) for Print, Poster & Outdoor
- Stephen De Wolf (Clemenger BBDO) for Integrated Campaign, Innovation, Market Disruption & Product/Service Development & Creativity For Good
- Micah Walker for Craft in Advertising – Print, Typography & Illustration
- Ant White (CHE Proximity) for Direct Marketing
- Claire Salvetti (One Green Bean) for Promotion & Experiential and PR
- Martha Coleman (Revlover) for Branded Entertainment & Content
- Hamish Stewart for Digital
- Jen Speirs (BMF) for Radio
- Pip Smart (Revolver) for Craft in Advertising – Film
- Damon Stapleton (DDB) for Film & Video.
The Gold Winners are:
- The Monkeys, Stop Your Boobs Playing Their Own Game, for Berlei
Category: Film & Video Subcategory: Television Commercial, Individual. 30 Seconds
- BMF, Santa Crashes Christmas, for Aldi
Category: Film & Video Subcategory: Television Commercial, Individual. Over 30 Seconds
PLUS Category: Film & Video Subcategory: Large Format Screens, Individual. Any Length
- DDB Group New Zealand, Armoured Truck, for Lotto Powerball NZ
https://youtu.be/gWibtlmf7nE
Category: Film & Video Subcategory: Television Commercial, Individual. Over 30 Seconds
PLUS Category: Film & Video Subcategory: Large Format Screens, Individual. Any Length
- GREYnJ United, Friendshit, for K Plus
Category: Film & Video Subcategory: Television Commercial, Individual. Over 30 Seconds
- TBWA\Santiago Mangada Puno, Disgusting Stories, for Bahay Tuluyan (Shelter House)
https://youtu.be/gBsLU3ELk9Y
Category: Film & Video Subcategory: Charity, Individual. Any Length
PLUS Category: Digital Subcategory: Social Media – Charity
- FCB New Zealand, Oat the Goat, for Ministry of Education
Category: Film & Video Subcategory: Interactive Film, Individual. Any Length
- Isobar, Carriberrie.
Category: Film & Video Subcategory: Interactive Film, Individual.
- Sweetshop, The Dance, for Lion
Category: Craft In Advertising Subcategory: Film – Direction
- ARC EDIT, The Dance, for Lion
Category: Craft In Advertising Subcategory: Film – Editing
- Revolver Will/O’Rourke, Stop Your Boobs Playing Their Own Game, for Berlei
Category: Craft In Advertising Subcategory: Film – Best Use and/or Arrangement of Existing Music
PLUS Category: Craft In Advertising Subcategory: Film – Production Design
- DDB Group New Zealand, The Dance, for Speight’s Brewery
Category: Craft In Advertising Subcategory: Film – Casting
- DDB Group New Zealand, Armoured Truck, for Lotto Powerball NZ
Category: Craft In Advertising Subcategory: Film – Casting
- BMW Dentsu, Project Revoice for the ALS Association
Category: Craft In Advertising Subcategory: Digital – Digital Utilities and Tools
PLUS Category: Craft In Advertising Subcategory: Digital – Technological Innovation
PLUS Category: Public Relations Subcategory: Charity
PLUS Category: Direct Marketing Subcategory: Charity, Individual
PLUS Category: Digital Subcategory: Emerging Digital / Connected Products, Charity
PLUS Category: Innovation Subcategory: Charity
PLUS Category: Market Disruption & Product / Service Development
PLUS Category: Creativity for Good Subcategory: Advertising & Marketing Communications, Charity
- FCB New Zealand, Undercover Crossword Agency, for Ministry of Social Development/Office of Seniors
Category: Print Subcategory: Newspaper, Campaign
PLUS Category: Direct Marketing Subcategory: Direct Response Advertising – Campaign
- Clemenger BBDO Melbourne, Naughty or Nice Bauble, for Myer
https://youtu.be/7tMEVEC23Xo
Category: Integrated Campaign Subcategory: Integrated Campaign Category: Public Relations
- Revolver/Will O’Rourke, Dundee: The Son Of A Legend Returns Home, for Tourism Australia
Category: Integrated Campaign Subcategory: Best Integrated Campaign Led by PR
PLUS Category: Branded Entertainment & Content Subcategory: Entertainment – Online, Campaign/Series
- Clemenger BBDO Wellington, That Time John Key didn’t for Hawke’s Bay Reg
Category: Radio Subcategory: Over 30 Seconds
- Clemenger BBDO Wellington, That Time Hopate didn’t for Hawke’s Bay Regional Council
Category: Radio Subcategory: Over 30 Seconds
- Clemenger BBDO Wellington, Look Right, Look Left for Hawke’s Bay Regional Council
Category: Radio Subcategory: Campaign
PLUS Category: Radio Subcategory: Copywriting, Campaign
- Clemenger BBDO Sydney, Ducking Autocorrect for Dry July x 2
Category: Radio Subcategory: Charity, Individual. Any Length
PLUS Category: Radio Subcategory: Charity, Campaign. Any Length (x2)
PLUS Category: Radio Subcategory: Copywriting, Individual
PLUS Category: Radio Subcategory: Copywriting, Campaign
- CHE Proximity, AutoAds, for carsales.com.au
Category: Direct Marketing Subcategory: Alternative Media, Campaign
PLUS Category: Direct Marketing Subcategory: Digital Direct Response, Campaign
PLUS Category: Branded Entertainment & Content Subcategory: Co-creation / User Generated Content
- CHE Proximity, Hearprint, for Cochlear
Category: Direct Marketing Subcategory: Digital Direct Response, Campaign
PLUS Category: Innovation Subcategory: Creative / Technological Innovation
- Clemenger BBDO Sydney, Wasteland with a V, for V Energy Drink
Category: Digital Subcategory: Online Ad – Native Advertising
- FCB New Zealand, Pre-Testie Bestie, for Health Promotion Agency
https://youtu.be/Nnz54hvrGQQ
PLUS Category: Digital Subcategory: Social Media – Online Film, Campaign
- Spark New Zealand, Kupu, by Colenso BBDO
https://youtu.be/yGq-8AxQpgE
Category: Digital Subcategory: Apps
- Myer, Naughty or Nice Bauble, by Clemenger BBDO Melbourne
Category: Digital Subcategory: Emerging Digital / Connected Products
PLUS Category: Promotion and Experiential Subcategory: Best Product Launch and Re-Launch or Multiproduct Promotion at Retail
PLUS Category: Market Disruption & Product / Service Development Subcategory: Innovative Product / Service
- Naked Communications, Sans Forgetica, for RMIT
https://vimeo.com/293488734
Category: Innovation Subcategory: Creative / Technological Innovation
PLUS Category: Innovation Subcategory: Product Innovation
PLUS Category: Market Disruption & Product / Service Development Subcategory: Innovative Product / Service
- VMLY&R, Sip Safe, for Monash University
Category: Innovation Subcategory: Product Innovation
PLUS Category: Market Disruption & Product / Service Development Subcategory: Innovative Product / Service
PLUS Creativity for Good Subcategory: Design
- Ogilvy New Zealand, Question a Cop, for Police NZ
https://youtu.be/ClAFoMw3ZHU
Category: Branded Entertainment & Content Subcategory: Entertainment – Online
PLUS Category: Creativity for Good Subcategory: Equality
All winners here: 40th AWARD Awards Winners
