Bacardi Limited has completed its global creative partner review, choosing three London agencies across its products.

• BBH has gained Bacardi Run, the company’s flagship brand, and retains Grey Goose and Patrón, which the agency gained last year.
• Mother has won Bombay Sapphire globally.
• Ogilvy-owned New Commercial Arts wins St. Germain elderflower liqueur.

BBDO had held Bacardi’s global account since 2015 and will no longer work with the company.

The Dewar’s and Martini brands were not included in the review. Both will continue without an official lead creative agency.

Bacardi CMO, Ned Duggan, stated, “At Bacardi, we are committed to delivering creative excellence across our portfolio, and our recent agency appointments (of NCA London and Mother) mark an exciting step forward in that journey. Both agencies bring a bold, fresh approach that aligns perfectly with our vision for these distinctive brands.”

He added, “BBH’s work to date, including our newest global campaign, The Grey Goose Hotel, has already demonstrated the kind of cultural relevance and storytelling that we believe will drive meaningful connections with consumers across the globe.”