Finn Jobb and agency, Morgenstern, have taken a risk. They’ve tackled the anxiety around AI replacing human expertise and the contagious trend of professionals switching to content creators. Bacon director, Øyvind Holtmon, was given a tightrope to walk. The commercial had to make Finn Jobb, Norway’s largest marketplace for job advertisements, the hero – ending on a positive note.
The film wastes no time setting up its premise, opening inside a research lab where scientists are urged to “stop sciencing” by management as a result of a long equation being solved exceptionally fast by KA.I from IT. Shot with a clean, clinical visual language and played entirely straight, the film leans into Nordic minimalism and dry humour, letting contrast and restraint drive the comedy rather than exaggeration.
Faced with the what-now-moment, the scientists jump hands-on into the new absurdity of creating content. Through synchronised dances, ring lights and dead-serious faces, the lab transforms into a performative stage. Among the excitement of it all, FINN Jobb sneaks through the frame, positioning the platform as a grounded companion in times of change.
Mission accomplished. The campaign flips a familiar nightmare into an unexpectedly funny, yet hopeful outcome. Holtmon’s story lands as both a satire and a gentle reminder that opportunities won’t disappear.
Credits
Agency: Morgenstern
Project Manager: Mona Larsen
Creative: Anders Holm, Sebastian Prestø
Adviser: Camilla Kim Kielland
Client: FINN Jobb
Marketing Director: Hanne Lill Johnsen
Nordic Marketing Production Lead: Astrid Bruun
Marketing Manager: Katrine Øinæs Myrseth
Director: Øyvind Holtmon
Production Company: Bacon
Executive Producer: Øystein Dyb
Line Producer: Kristi Strømmen Kjerpeset
Director Assistant: Markus Tangre
1st AD: Jens Patterson
Location Executive: Fredrik Havstein
Location Managers: Marius Vesten & Ulrik Lillebøe
Director of Photography: Stroud Rohde Pearce
1st AC: Endre Eken Torp
2nd AC: Lene Marie Hegge
DIT: Emanuel Kambo
Gaffer: Olav Haddeland
Post Producer: Herlaug Dahl Olsen
Editors: Øyvind Holtmon & Henrik Dyb Zwart
Grade: Didrik Braathen @ TMLS
Grade Producer: Eli Sandal
Sound Design: Andreas Waag Martinsen, Benjamin Nerheim
Online: Markus Tangre
VFX: Ola Jacob Nestande, Erik Teigland & Christopher Ekdahl
Technical Coordinator: Emanuel Kambo
