George has novels ways to keep her friends (the family dog, hens and goldfish) warm this winter. Aotearoa energy provider, Genesis has better ideas, in a new addition to the campaign by Bastion Shine that has been running since 2022.

Genesis has partnered with three community organisations across Aotearoa, that are helping families improve the warmth of their homes and manage their energy use, by providing quality curtains and other services. The company will be matching donations made to these three organisations between April 28 and June 27, up to the total value of $100,000.

Bastion Shine managing director, Toby Sellers says a key focus of this year’s campaign is telling the stories of the organisations Genesis supports, via a partnership with TVNZ, to help drive donations and increase the number of households supported. “We’re really excited to share the great work Genesis does with community organisations, with the

whole country,” says Sellers.

General manager of brand and marketing at Genesis, Stephen Imm, stated, “Care is at the heart of Genesis and we’re proud to have longstanding partnerships with community groups that are helping to create warm, healthy homes. Our brand platform, featuring George and her family, has provided the versatility to showcase how multi-faceted the Genesis brand is, and we’re pleased to release this next iteration encouraging care in our communities.”

The TVC is being supported across social, digital, and retail OOH.

Credits:
Client: Genesis Energy NZ Ltd
Head of Brand: Stephanie Fahey
Senior Brand & Partnerships Manager: Kimberly Burgess
Senior Brand Manager: Russell Long
Senior Partnerships Manager: Fiona Turvey

Agency: Bastion Shine NZ
Production Company: Sweetshop
Director: Mark Albiston
Stills Photography: Match Artists
Photographer: Troy Goodall
Media: PHD