SIXT has arrived in Australia with a campaign, Above and Beyonding by Bastion Creative and Bastion Experience. The campaign includes eight separate film executions, a range of digital work, and print and outdoor components, with specific creative to support 163 retail locations.
SIXT already covers more than 100 countries. In Australia, it has launched with 163 locations and a fleet of over 16,000 vehicles including cars, trucks, vans, utes, SUVs, and also premium and electric vehicles, under a wholly owned licence held by the NRMA.
SIXT Australia’s general manager marketing, Kristy Thomas, stated, “The launch campaign for SIXT in Australia reflects our focus on raising the bar across the board. Australians can now expect more from vehicle rental with a new and exciting fleet along with our SIXT star service and our aim to make people and their things easily mobile.”
The TVC, directed by Jesse James McElroy, features Australian actress Helen Dallimore.
Bastion executive creative director, Georgia Arnott, stated, “Vehicle rental is a category that has taken itself too seriously for a while now, and we were delighted with the vision of the SIXT team to deliver a bold message but also one that is refreshingly fun.”
The SIXT brand will also take centre stage across the Big Bash League this summer with sponsorships in place for both the Sydney Thunder and (of course) Sydney Sixers, brought to life across the Summer of SIXT activation.
Bastion global chief executive officer, Jack Watts added, “It has been an honour to launch the SIXT brand in Australia alongside the NRMA team. It’s a rare and exciting opportunity to take a dynamic global brand, localise it in partnership with NRMA and SIXT head office in Germany and launch it with a wide integrated campaign across so many touchpoints.”
The campaign is running across TV, digital, print and OOH.
Credits:
Client: SIXT Australia
Chief Executive Officer: Matthew Beattie
General Manager, Marketing: Kristy Thomas
Agency: Bastion
Bastion Creative:
Executive Creative Director: Georgia Arnott
Creative Directors: Laurence Cronin, Jarred Lowe (writer) & Scott Hopkin
Planning Director: Sarah King
Client Partner: Andrew Henderson
Account Director: Chris Khoury
Senior Producer: Darren Gibson
Bastion Experience:
Client Services Director: Bridget O’Sullivan
Group Director: Nick Sloman
Creative Director: Gus Magee
Creative Strategy Director: Mitch Crowe-Hardy
Bastion Films:
Executive Producer: Stephanie Ceccaldi
Director: Jesse James McElroy
Producer: Kim Kirby
Junior Producer: Camila Beckford
DOP: Danny Ruhlmann
Editor: Mark Bennett
Colourist: Scott Maclean
Post Production: Russell Master @ Fanatic Films
Sound Record, Mix & Music Composition: Rumble Studios
Rumble Studios Executive Producer: Michael Gie
Casting: Danny Long
Media Agency: Spark Foundry Australia
