BBDO New York and WhatsApp have given the tenants who call famous buildings home some relief from curious tourists. The OOH stunt reminds people of the modern-day privacy struggle and draws attention to WhatsApp’s new stealth mode and related security options.
BBDO installed “privacy shades”, aka OOH shades, in three US TV show homes that often end up on social feeds – the New Girl apartment in Los Angeles, the Full House (now Painted Ladies) home in San Francisco and Tom’s Diner from Seinfeld in New York.
