AT&T’s fun campaign by BBDO New York for its More For Your Thing platform has reached a crescendo. The campaign, which has been mixing up cinema genres so that each ad morphs from genre to another, is letting people know that they can get movies and other entertainment with the brand’s unlimited plans.
In the new commercial – the fourth is the series – Furlined director, Dougal Wilson, splices a classic western rail heist scene and a Thomas The Tank Engine-style children’s show scenario. Animation was created by House Special (ex-LAIKA/house), led by animation director, Paul Harrod, who was production designer on Wes Anderson’s Oscar-nominated film, Isle of Dogs, and Harrod’s Portland animation company, House. Wilson is the “John Lewis Christmas film director” – responsible for The Long Wait and Monty the Penguin. He also directed Apple’s Barber and Unlock spots.
This is the first ad in the series in which the characters are aware of the transformation mid-film – an idea Wilson added. He also wrote the spot’s opening tune as well as the song the engines sing as they’re climbing back on the track
https://youtu.be/02g5bQ2Egmg
Here are the earlier films:
https://youtu.be/2a67gMI7lko
Credits:
Agency: BBDO New York
Chief Creative Officers: David Lubars & Greg Hahn
Group Executive Creative Director: Matt MacDonald
Executive Creative Directors: David Povill & David Cuccinello
Creative Directors: Kevin Mulroy & Dan Kenneally
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Jessica Coccaro
Business Manager: Meg Foley
Managing Director: Rachel Nairn
Senior Director: David McKenzie
Account Director: Allie Knill
Director of Project Management: Colin Vidika
Communications Planning Director: Mac Russell
Media Agency: Hearts & Science
SVP, Advertising & Marketing Communications: Valarie Vargas
VP, Advertising & Social Media: Marc Burns
Director, Advertising: Dave Brown
Lead Manager, Advertising: Tara Poosti
Production Company: Furlined
Director: Dougal Wilson
Senior Executive Producer: David Thorne
Line Producer: Karen O’Brien
Director of Photography: Joost Van Gelder
Production Designer: Jahmin Assa
Composer: Dougal Wilson
Editing: Final Cut
Executive Producer: Suzy Ramirez
Producers: Ana Orrach & Jamie Lynn Perritt
Editor: Joe Guest
Assistant Editor: Zoe Schack
Colour: MPC LA
Colour Supervision: Jean Clement Soret
Colourists: Ricky Gausis & Matthieu Toullet
Executive Producers: Meghan Lang & Ellora Chowdhury
Visual Effects Company: Method Studios
Senior VFX Supervisor: Benjamin Walsh
Senior Producer: Pip Malone
CG Supervisor: Rus Brutsche
Comp Supervisor:Toma Bowen
Lead Flame: Ian Holland
Lead Animator: Tim Ranck
Lead FX: Vladislav Tushevskiy
Coordinator: Josephin Peichl
Stop Motion Animation Company: House Special
Executive Producer: Hammack
Creative Director: Kirk Kelley
Animation Director: Paul Harrod
Animation DP: John Nolan
Senior Producer: Rebecca Bowen
Project Coordinator:Casey Follen
Music Company: JSM Music
Chief Executive Officer & Chief Creative Officer: Joel Simon
Executive Producer: Jeff Fiorello
Composers: Nathan Kil & Joel Simon
Audio Finishing: Formosa
Mixer & Sound Designer: John Bolen
Executive Producer: Lauren Cascio
