Steve Martin and Martin Short are a big deal in Hollywood and comedy. They also starred together as sparring friends in the comedy-drama Hulu series, Only Murders in the Building, that ran for three seasons from 2021. BBDO New York has borrowed the assets that they bring to “bickering friends” humour and entertainment in advertising in a series of commercials for Wells Fargo consumer credit cards.
The commercials lean much more into comedy than drama because the benefit of the Active Cash Credit Card’s unlimited 2% cash back is hero. Martin Short plays the friend who always ends up paying for both of them. Steve Martin finds ways to never pay at all. Snipes and jokes fill all the commercials with quick-witted humour; both actors collaborated with the agency on the scripts.
The full campaign, Be a 2%er, covers TV, OLV, digital, social, and owned properties.
Credits:
Client: Wells Fargo Credit Cards
Head of Credit Card Marketing: Marcia Osborne
Head of Credit Card Advertising, Brand & Entertainment: Casey Wolberg
VP Credit Card Advertising: Patricia Burgos
Creative Agency: BBDO New York
Chief Creative Officer of the Americas: Chris Beresford-Hill
Chief Creative Officer, BBDO NY: Matt MacDonald
Executive Creative Directors: Greg Ketchum & Marc Klein
Senior Creative Directors: Randy Van Kleeck & Mike Tunney
Executive Vice President, Director Of Content Production: Alex Gianni
Executive Producer: Tara Toliver
Senior Music Producer: Melissa Chester
Senior Account Director: Kristen Roche
Account Director: Elizabeth Maini
Account Manager: Alyssa Scheible
Senior Group Strategy Director: Shireen Jiwan
Senior Connections Planner: Carly Duris
Business Affairs Manager: Nancy Espinal
Associate Talent Director: Pamela Smith
Project Management Director: Nick Vitale
Executive Director, Marketing Science: Steve Viglione
Manager, Marketing Science: Karli Wachtel
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Founding Partner: Shawn Lacy
Head of Production: Sean Moody
Director of Production: Corey Walter
Executive Producers: Andrew Travelstead & Holly Vega
Line Producer: Mala Vasan
Production Designer: Anthony Gasparro
Editing: Arcade
Editor: Jeff Ferruzzo
Assistant Editor: Laurel Metzler
Executive Producer & Partner: Sila Soyer
Senior Post Producer: Andrew Cravotta
Celebrity Talent Management: The Marketing Arm
Senior VP, Celebrity & Influencer: Matt Fleming
Colour: Coffee + TV
Colourist: Paul Harrison
Co-Founder & Executive Producer: Chris Chard
Celebrity Writing Consultant: Matt Roberts
Music: Storefront
Composers: John “Scrapper” Sneider & Adam Elk
Executive Producer: Kristen Messier
Music Producer: Katie Theobalds
Audio: Sound Lounge
Audio Engineer: Tom Jucarone
Executive Producer: Dana Villarreal VFX & Finishing: Fancy House Of VFX
Executive Creative Director & Founder: Randie Swanberg
Creative Director & Owner: Mario Caserta
Executive Producer & Head of Production: Alex Tracy
Senior Producer: Janine Conway
Lead Flame Artist: Mark Woit
