Bots get all the good stuff. They’re AI-powered, outnumber real human customers and are faster than humans at finding a great deal online. If it’s worth having, a bot probably got it first.
So BBDO, identity-verification platform World, and technology company (“building for humans in the age of AI) Tools For Humanity opened a No Bot shop in Los Angeles, a two-day pop-up in real life stocked with limited, high-demand products that bots usually get first. It was a pop-up that bots couldn’t invade, so humans could get first dibs on limited-edition drops, exclusive reservations, and tickets to events that bots tend to buy and resell at inflated prices.
Human visitors were verified on-site by allowing Tools for Humanity’s authentication device, Orb, to scan their retinas. This unlocked access to a prize wheel.
The pop-up not only highlighted, but eliminated (albeit briefly), the frustration retailers and customers share – as well as World and Tools for Humanity’s privacy devices.
