Sir John Hegarty – one of the world’s great advertising legends; one of the world’s most awarded admen; the co-founder of one of the world’s legendary advertising agencies; now a coaching legend; available to all. BBH is offering everyone a chance to have a (virtual) face-to-face meeting with him.

Hegarty On… is BBH’s cinematic VR platform, enhanced by a layer of animation, in which anyone can experience the agency’s co-founder sharing his thoughts on creativity, art, philosophy and – of course – advertising. It was developed by BBH Singapore in collaboration with awarded directors, The Kissinger Twins, along with MediaMonks, MIMO Production and Kuva, contains seventeen​ short chapters and explores a broad selection of topics like ​A Career in Creativity; Being different; Generating ideas and Coming up with Strategic solutions.

Previously Hegarty On…was only available to staff. Now the 360 experience can now be accessed by anyone from the BBH website​ and is playable on smartphones, tablets and desktops, across all browsers. The VR experience is also available on Samsung Gear VR, Google Cardboard, and Oculus headsets.

Commenting on the platform​, Joakim (Jab) Borgström, ​worldwide chief creative officer at BBH, commented, “Everyone knows that Sir John is a great storyteller. Just before he retired from BBH, we shot these videos in his office as we wanted to find an interesting way to capture his legacy in a space where many of his great ideas were born. His office doesn’t exist any more, so these sessions are a link to that moment of time when he was still around at BBH. By using the 360 VR technology we have tried to make it as close to reality as possible.”