Car brands are very enthusiastic about sharing all their cars’ features. BBH India has made that entertaining by building it into a comedic car heist story for Škoda Auto India. The features don’t sit perfectly within the story but you will pay attention to them through to the end of the commercial – and you will be rewarded for that with a lovely 11th hour twist.
The film is the latest edition of Škoda Fan Fest, the brand’s festive-season campaign that combines some of the year’s most compelling customer offers with the passion and advocacy of Škoda fans.
It also builds on Fans, Not Owners, Škoda Auto India’s brand platform introduced in 2025 that highlights how, for many Škoda owners, the relationship with their car goes beyond ownership to genuine fandom. The new campaign brings the spirit of Fans, Not Owners to life by showing how genuine enthusiasm for the brand can turn even the most unexpected conversation into a recommendation.
Ashish Gupta, brand director, Škoda Auto India, stated, “Škoda Auto has built a community of customers in India who are not owners, but genuine fans and strong advocates of the brand. With ‘Škoda Fan Fest’, we wanted to celebrate that organic connection and let our fans do what they do best – share their experiences with others. Rather than simply telling people about the Škoda experience, we want them to discover it through the people who know it best. This festive season, we are celebrating our fans and inviting more people to become part of the Škoda family.”
Parikshit Bhattaccharya, chief creative officer, BBH India and Propagate India, added, “When people genuinely love something, they find a reason to talk about it. That’s what makes Škoda’s fans so interesting. We took that thought and placed it in the middle of a heist, where a getaway slowly turns into a conversation about the car. The humour comes from that shift in priorities, letting the car become part of the story rather than a product demonstration.”
The campaign currently covers TV and digital in India, and will also extend across print and outdoor.
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