Paddy Powers Wonder Wheel commercial starts off like any other in its genre. But it’s Paddy Power. Mischief is its MO. Things were always going to get provocative. So as you travel through the scenes you come across former England international footballer, Peter Crouch, watching his real-life wife, Abbey Clancy, reject him for ex-EastEnders star, Shaun Williamson.

The BBH London commercial is built around the question, “Wouldn’t it be nice to have a second go at a few things?”. Those few things also include the Brexit referendum, the introduction of VAR…and Milton Keynes. The campaign that imagines Life with more Chances promotes Wonder Wheel’s daily second chance at winning. It hopes to engage and entertain gamers who enjoy playing online versions of casino favourites like roulette, blackjack, poker and slot machines.

James O’Reilly, head of gaming marketing for Paddy Power, stated, “We’ve all wondered how our lives might be different if given a second chance. Like right now, I’d bet any money Crouchy wishes he didn’t agree to us giving him hair extensions that made him look a bit like Rodney from Only Fools and Horses. But sadly, unlike Paddy Power Games, he won’t get another chance to change his mind.”

Luke & Lawrence, associate creative directors at BBH, added, ”The moment Dom & Kier pitched Imagine Life with More Chances we knew we had another Paddy Power classic on our hands. Let’s be honest there’s a part of us all that wishes we’d taken the chance to pull Barry from Eastenders in a sticky floored noughties nightclub. Or the chance to stop VAR before it gave Liverpool fans even more things to moan about. And that’s why if we had another chance, we’d have made this film again and again.”

Credits
Client: Paddy Power
Creative Agency: BBH London
Chief Creative Officer: Alex Grieve
Associate Creative Directors: Luke Till & Lawrence Bushell
Creatives: Dom Moira & Kieron Roe
Chief Executive Officer: Karen Martin
Chief Strategy Officer: Simon Gregory
Planner: Oscar Mason
Managing Partner: Bobbie Gannon
Account Director: Atalanta Purce
Account Manager: Kate Weston-Webb
Account Executive: Katie Headley
Producers: Michael Hanney & Rebecca Ellis 
Designers: James Parkinson & Emma Buckley

Media: Essence Mediacom

Production Company: Mindseye
Director: Andrew Gaynord
Director Of Photography: Benedict Spence
Executive Producer: Charlie Phillips
Producer: Archie Johnston-Stewart
Production Manager: Ben Preston
Production Assistant: Maria Pereira

Editing: Shift Post
Editor: Saam Hodivala
Post Production: Creative Outpost
Producer: Andy Salem
Flame Artist: Time Davies
Grade: Electric Theatre Collective
Colourist: Luke Morrison
Music & Sound: 750mph
Sound Engineer: Mark Hellaby
Music & Sound: Black Sheep Studio