Tesco has joined the brands presenting the imperfect side of Christmas. The one in which the dog wants to join the Christmas table, the new baby decides to be born, mum interferes with the cooking and the littlest member of the family throws the sprouts at the person seated opposite.
The aim of the campaign, though, is to position Tesco as the place where everyone can buy quality Christmas needs, whatever their budget and however they “do” Christmas. So its imperfect Christmas is meant to centre around the fact that not everyone agrees on how Christmas should be.
What happens is that BBH makes you feel good knowing that everyone else’s Christmas is just like yours and adds a touch of humour to a season that can get sickly sweet. The campaign, However you do Christmas, everyone’s welcome at Tesco, doesn’t “zag while the others zig,” but it’s great to watch.
Tesco will run a series of TVCs, supported in cinemas throughout the UK, and supported by print and OOH, social, digital, radio and in-store assets.
https://youtu.be/zU0dtWhJXTY
Credits (film):
Creative Agency: BBH
Creative Director: Tom Drew
Creative Team: Alex Sattlecker & Linda Weitgasser & Psembi KinstanCreative Director: Tom Drew
Head of Art: Daryl Corps
Strategy: Simon Gregory, Lucy Moody & Flo Robertson
Managing Director: Karen Martin
Business Lead: Samantha McLeod
Account Management: James Rice, Josephine Kiernan, Elliot Falconer
Production: Nicole Southey, Fatima Kried & Rory Reames
Business Affairs: Aimee Head
Production Company: Smuggler
Director: Randy Krallman
Producer: Gustav Geldenhuys
DoP: Erik Wilson
Production Manager: Jacqui Pringle
Production Co-ordinator: Emily Meyjes
Editing: Tim Thornton-Allan @ Marshall Street
Post Production: The Mill
Sound: Jon Clarke @ Factory
Music Production Company: SIREN
Music Arrangement: Alex Baranowski
Music Producer: Sean Craigie-Atherton / Josh Gibbard
Music Supervision: The Most Radicalist Black Sheep Music
Credits (print):
Photographer: Myles New
Photographer’s Agent: Rare by Trayler
Typographer: Oli Frape
Agency: BBH
Creative Director: Tom Drew
Creative Team: Richard Prentice & David Adamson
Head of Design: Rob Wilson
Designer: Kylie McLean
Head of Art: Uche Ezugwu
Production: Rachel Wickham, Sarah Tooley, Mercedes Januszczak & Tom Burns
Strategy: Simon Gregory, Lucy Moody & Flo Robertson
Managing Director: Karen Martin
Business Lead: Samantha McLeod
Account Management: James Rice, Josephine Kiernan, Charlotte Woods, Tabitha Merritt & Elliot Falconer
Credits (social):
Editing: Will Brown @ Black Sheep Studios
Animation: Chris Egglestone
Agency: BBH
Creative Director: Tom Drew
BBH Creative Team: Josh Croston & Danill Liakh
Head of Art: Uche Ezugwu
Account Management: Andrew Wright, Charlotte Woods & Elliot Falconer
Strategy: Simon Gregory, Lucy Moody & Flo Robertson
Production: Richard Atkins & Fatima Kried
Editing: James McComb
Client: Tesco
UK Marketing Communications Director: Emma Botton
Head of Campaign: Ben Sherburn
Campaign Managers: Emma Brannon & William Botterill
Campaign Assistants: Maria Coyle & Zara Heal
Head of Content: Alastair Berry
Lead Seasonal Content Manager: Megan Ash
