Tesco Mobile has launched a trolley that helps people. The metaphor is just a metal basket on wheels but it will probably touch your heart anyway in its 60-second spot by BBH London. The campaign is the latest in Tesco Mobile’s creative platform, Supermarket Mobile, continuing its commitment to helping customers in a category that doesn’t.

The TVC shows the first outing of the helpful Tesco Mobile trolley on an epic mission to save a customer from an imminent price hike. The trolley can’t help but assist people along the way – from scaring away a fox rifling in a bin, to helping a boy who’s struggling to get up a hill on his bike – before finally reaching a distressed customer, to save them from their mid-contract price increase.

Uche Ezugwu, BBH creative director, explained, “Tesco Mobile is a challenger brand in the noisy world of telecoms. We created an idea that would right the wrongs of the industry, showing how Tesco Mobile is the customer champion. Work that would “hero” their underdog spirit, helping customers in a way that only Tesco Mobile can.”

Rachel Swift, Tesco Mobile chief marketing officer, commented, “We know how hard it is this year with the rising cost of living, so it’s important now more than ever, to provide Tesco shoppers with an unrivalled mobile experience that they can’t get from other networks – like being truly helpful and offering exclusive rewards.”

The hero film was directed by 32 through Pulse Films. BBH also collaborated with Electric Theatre Collective on post-production and with CGI creators Illusion to develop the print creative.

Uche Ezugwu, BBH creative director, commented, “Tesco Mobile is a challenger brand in the noisy world of telecoms. We created an idea that would right the wrongs of the industry, showing how Tesco Mobile is the customer champion. Work that would “hero” their underdog spirit, helping customers in a way that only Tesco Mobile can.”

Credits:

Creative Agency: BBH London
Creative Team: Tom Chancellor & Gavin Torrance
Creative Director: Uche Ezugwu
Executive Creative Director: Helen Rhodes
Strategist: Harry Guild 
Strategy Director: Ed Kurdland
Business Lead: Holly Ripper
Account Executive: Alexandra Keenan
Account Managers:  Ella McNicholas & Keren Jones
Senior Account Directors: Tessa Cranfield & Bella Bertolotti
Producer: Tracy Macassey
Assistant Producer: Tina Mwazange

Art Producer (print): Ruth Armitt

Production Company: Pulse Films
Directors: 32
Executive Producer: Lucy Kelly
Producer: George Saunders
DoP:  Ray Coates

Post Production: Electric Theatre Collective
Editing: Eve Ashwell @ The Assembly Rooms
Sound: Factory
Lead Music Supervisor: Hywel Evans

CGI Production & Animation: Illusion
Design: BBH
Retouching: Wellcom
Artwork: Wellcom

Media Agency: Mediacom